Tag Archives : twitter

Business Insider Social Media Analytics – Digital Fitness & How a Global Brand Can Be Local

Business Insider Social Media Analytics – Digital Fitness & How a Global Brand Can Be Local

Bonin Bough, Global Head of Digital, PepsiCo Technological evolution and adoption has reached a breakneck speed in our society over the last few years.  People are struggling with internet addiction, “digital death”, and being beaten at Jeopardy by a computer.  As society moves towards 100% digital adoption, success will be driven by not intelligence, but adaptable to change.  This is what [...]
Business Insider Social Media Analytics – Move Over SEO

Business Insider Social Media Analytics – Move Over SEO

Part 1   Nicholas Carlson, Deputy Editor, Business Insider (moderator) Dina Freeman, Social Media Director, BabyCenter Jim Bankoff, CEO of SB Nation Chris Copeland, CEO of GroupM Search, Americas Social media presents an opportunity for brands to focus on content curation and customer retention.  While both SEO and social both drive traffic to sites, only the latter drives engagement.  Search [...]
Business Insider Social Media Analytics – Memes and Movies

Business Insider Social Media Analytics – Memes and Movies

Measuring Virality: What Works, When   Jonah Peretti, CEO, Buzzfeed   Peretti demonstrated a meme that Buzzfeed created, “Horsemanning” (just Google it.)  While the page had some 30,000 “seed” views, another 120,000 views came from social sharing.  While this meme started with posts based on a mysterious picture and spread to mainstream media, what could you do with a more mundane [...]
Business Insider Social Media Analytics – It’s the Money, Stupid: Getting Real ROI Out of Social Media

Business Insider Social Media Analytics – It’s the Money, Stupid: Getting Real ROI Out of Social Media

Adam Penenberg, Professor & Assistant Director, Business & Economic Program, NYU (moderator) Jason Goldberg, Co-founder & CEO, Fab.com Christina Warren, Entertainment Editor, Mashable Jason John, Senior Director of Marketing, Gilt Groupe Seneca Mudd, Director of Industry Imitatives, IAB Warren believes that it’s difficult to determine an ROI from social media, frankly, because the data [...]
Realtime NY 11 (Part 4 of 4)

Realtime NY 11 (Part 4 of 4)

Following a cookie break (sorry guys, you had to be here for that), the last few case studies and panels of the day at Realtime NY 11 took place.  For coverage of the morning panels and some afternoon workshops, check out Part 1, Part 2, and Part 3 of my coverage.
Realtime NY 11 (Part 3 of 4)

Realtime NY 11 (Part 3 of 4)

Following the lunch break at Realtime NY 11, I decided to check out some of the workshops that they were offering to the attendees.
Realtime NY 11 (Part 2 of 4)

Realtime NY 11 (Part 2 of 4)

After a brief networking break, the programming at Realtime NY 11 resumed.  Realtime commentary continues throughout the day on Twitter at the hashtag #RLTM.  Workshops were being run concurrently with these panels and presentations, so check out the Twitter stream for comments about their content and links to workshop materials.   For coverage of the early morning panels, check my post here.
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