Following the introductory views on the demise of traditional ad networks (ad networks are dead, long live ad networks!), the discussion turned to performance.  As Steve Smith said in his introduction to the conference, it’s no longer enough to just showcase the latest technology; you have to demonstrate that you can use it well.  It’s time for a gut check.  Is it working?

I’ll be the first one to admit that while I can talk social media tools and marketing strategy all day long, advertising networks and metrics are a little further from my comfort zone.  I’m hoping to change that this week by attending and covering a couple of advertising conferences.  I’m looking to educate myself and my readers.  As usual, the blogging is almost live, that is, I’ll be writing [...]

The first day of speakers concluded with a pair of sessions that discussed current statistics and trends for location based-services.  I had, of course, checked into the conference via Foursquare several hours beforehand. The Shopping Shift? — How Hyper-Local Communities Can Influence the Purchase Funnel Melissa Parrish, an analyst in the interactive marketing department for Forrester Research, [...]

For the first track session, I joined the Marketing Track for a panel that claimed that “If You Don’t Know Search, You Don’t Know Jack!”  As the moderator noted, Jack couldn’t make it, but the following speakers were on the panel: Dax Hamman, VP of Display Media at iCrossing (moderator) Ben Plomion, Manager of Communication and Public Affairs at GE Capital Gerry Bavaro, VP and Managing Director [...]

Panel – Mobile Targeting: Strategies for Reaching Teens, Moms, and More Sarah Amitay, VP and Mobile Media Director at Mobext (moderator) Mark Looi, VP of Mobile Strategies at Globys Brandon Lucas, VP and GM at BET Mobile Jen Yip, Product Marketing at Mobclix Jorey Ramer, Founder of Jumptap Ramer highlighted some of the ways that targeting customers through mobile networks is easier and more effective [...]

Much of the recent mobile buzz has been related to location-based services.  Just as mobile advertisers, location-based service developers have to account for a fragmented mobile market.

Just as Apple and its mobile products demand their own place in a conversation about mobile technologies, its unique product offerings and practices mean that they are sure to be a focus of a mobile advertising discussion as well. Panel – iAd vs. the Rest: The State of the Mobile Ad Units John Gaffney, Senior Editor at DIGIDAY (moderator) Tom Foran, CRO at Crisp Wireless Jami Lawrence, Associate [...]