If you’ve read this blog for a while (or just checked out its archives), you understand the importance that I put on segmentation, targeting, and positioning.  You can’t run a successful marketing campaign, online or offline, unless you know that you’re sending the right message to the right people.  While social media channels have allowed fans to engage and converse with their favorite brands, [...]

After a brief networking break, the programming at Realtime NY 11 resumed.  Realtime commentary continues throughout the day on Twitter at the hashtag #RLTM.  Workshops were being run concurrently with these panels and presentations, so check out the Twitter stream for comments about their content and links to workshop materials.   For coverage of the early morning panels, check my post here.

Description from the Social Media Week New York schedule event listing: Often labeled a fad, a buzzword or a mystery, the notion of “social” on the Web is at the heart of many misconceptions, and with good reason. The definition of the social web continues to change in fundamental ways. There is already evidence that this year will mark even more change, as people look to connect more seamlessly [...]

Description from the Social Media Week New York schedule event listing: How Social Media is Challenging (and Changing) Social and Business Rules of Engagement. Speakers: Moderator: Ian Schafer, Deep Focus CEO/Founder Jonah Peretti, Founder of BuzzFeed and Huffington Post Jay Rosen, press critic, writer, and professor of journalism at New York University Danielle Sacks, award winning [...]

Description from the Social Media Week New York schedule event listing: The ecosystem between paid, owned, and earned media is rapidly evolving faster than most marketers can keep up.  75% of Facebook users polled indicated that an ad spurred them to ‘Like’ a brand (DDB Worldwide, 10/10).  What are the implications and where is it all going?  How can publishers, advertisers, and agencies adapt [...]

Can we affect behavior with location based services?  Are we moving beyond just being location-aware towards location-driven? Local at the Bleeding Edge

While technology has made re-targeting ads easier than ever (as the Paul Knegten describes it, the practice has become low-hanging fruit), advertisers are now looking beyond this practice for new ways to get new data and to get new people into the funnel.  This may be due to duplications in data sets that are ineffective and expensive, or it may be about owning and controlling your own data.