Tag Archives : smwf

Social Media World Forum North America – How Do Paid Ads Fit Within Social Media?

Social Media World Forum North America – How Do Paid Ads Fit Within Social Media?

Jason Wellcome, Head of Digital Group SVP, Weber Shandwick Becky Wang, Digital Strategy & Insights Analytics, Saachi & Saachi Miguel Banuelos, Director of Accounts, US, Golden Geeko A social ad can be defined as an ad placed on a social network, or it can be defined as an ad with an engagement element behind it.  By adding an interactive element, the ad gains legs beyond its original intent.  [...]
Social Media World Forum North America – Let’s Take Back the Word “Friend”

Social Media World Forum North America – Let’s Take Back the Word “Friend”

Ted Rubin, Social Marketing Strategist & Brand Evangelist, Collective Bias Peter Shankman, Social Media Entrepreneur, Angel Investor, CEO, Consultant & Adventurist Lately, what’s been happening with the word “friend” has been upsetting Ted Rubin.  Nowadays, we just click on a box, and we consider someone our friend.  He wants to take the word “friend” back and give it value again.   Shankman, [...]
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