Tag Archives : segmentation

How Brands Can Improve Customer Targeting in Social Media (or How Circles Takes the Square)

How Brands Can Improve Customer Targeting in Social Media (or How Circles Takes the Square)

If you’ve read this blog for a while (or just checked out its archives), you understand the importance that I put on segmentation, targeting, and positioning.  You can’t run a successful marketing campaign, online or offline, unless you know that you’re sending the right message to the right people.  While social media channels have allowed fans to engage and converse with their favorite brands, [...]
DIGIDAY:MOBILE – The Mobile Web

DIGIDAY:MOBILE – The Mobile Web

Mobile Web: The Next Mobile Advertising Frontier Erica Chriss, VP of Strategy and Business Development at Greystripe, said that “everything old is new again,” as there is a resurgence of browsers in mobile.  Previously, carriers dominated the browser, and the mantra was that “WAP is crap.”  However, as browsers have improved, input methods for mobile devices have become easier to use, and [...]
DIGIDAY:MOBILE – Fragmentation and the State of the Mobile Industry

DIGIDAY:MOBILE – Fragmentation and the State of the Mobile Industry

One of the major pain points for anyone developing for or selling in the mobile space is the fragmention of the industry.  Different platforms (SMS, mobile web, apps), different devices (iPhone, Android), and a dearth of standards have created a lot of confusion as to how one can best reach mobile customers.  This problem was tackled by a panel of speakers, and a pair of speakers discussed the findings [...]
SAI StartUp 2010: Dennis Crowley on Foursquare

SAI StartUp 2010: Dennis Crowley on Foursquare

Last week, I attended Silicon Alley Insider’s StartUp 2010 conference to network and see what I could learn from the entrepreneurial crowd.  Rather than do a full re-cap of the event like I did with the L2 GenerationNext Forum, I’ll focus on a few of the events of the day. After some introductory comments, the meat of the event launched with an interview with Dennis Crowley, the co-founder of [...]
Crowdsourcing Blogs

Crowdsourcing Blogs

You may have noticed that I added a link on the first right sidebar to a blog named Notworking Effects. This is a second blog that I am starting up, but it’s going to be a little bit different than freedmarketer.com. The second blog, run on the Grogger site, is crowd-sourced. Whereas you as a reader can only comment on my posts here, you can author your own at Notworking Effects. The focus [...]
Why Marketing is Important: STP

Why Marketing is Important: STP

Last night while Twittering about helping people out with some marketing ideas, a friend asked me what I meant when I tweeted about positioning.  It led me to think about how little many people think about marketing and what it entails.  Usually, the requests that I get are either for things like newsletter help or coming up with names for products.  People tend to be surprised when I barrage them [...]
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