Dan Frommer, Contributing Editor, Business Insider (moderator) Paul Gelbm VP, Mobile Practice Lead, Razorfish Peter Farago, Chief Marketig Officer, Flurry Eric Friedman, Director of Business Development, Foursquare Jake Levine, Managing Director of News.me & Entrepreneur in Residence at Betaworks Huge opportunities exist for social networks in mobile.  While channels like Facebook are seeing [...]

If you’ve read this blog for a while (or just checked out its archives), you understand the importance that I put on segmentation, targeting, and positioning.  You can’t run a successful marketing campaign, online or offline, unless you know that you’re sending the right message to the right people.  While social media channels have allowed fans to engage and converse with their favorite brands, [...]

As Epirot Ludvik Nekaj, Founder & CEO of Ludvik + Partners, explained in his introduction, the excitement of location-based services is based in part by its novelty and rapid evolution.  In fact, he and John Andrews, Founder & CEO of Collective Bias, noted that one of the original panelists couldn’t take part in today’s event because his company, Where, had recently been bought.  While [...]

Not since the days of our high school crushes has the idea of “Like” been so complex.  Thanks to Facebook, we’re liking items everyday (be they our friend’s status updates, comments, and photos or a favorite band’s Facebook page or website.) 

As I described in the first part of this post the other day, the most important word on the Internet isn’t “Like” or “GroupOn”.  It’s “transparency”.  I’ve already examined how transparency is crucial to public and personal brands.  In this post, I want to examine how transparency and privacy go hand-in-hand, and how markets that have grown around the Internet can’t succeed without [...]

When discussing the growth of the internet and social media, a lot of words (some of which are newly invented jargon) are thrown around.  When we talk about search, you hear words like “Google” and phrases like “page rank”.  When we talk about advertisement, you hear words like “clicks” and phrases like “return on investment”.  When we talk about social media, you hear words like [...]

I haven’t had a chance to make use of all the opportunities that my being part of the New York University Stern School of Business alumni network offers me, but I have done my best to take advantage of some of the marketing-related events to which I have access.  For example, later this week I’ll be attending the Silicon Alley Insider’s Startup 2010, and last Friday I attended the L2 GenerationNext [...]