Tag Archives : omma

OMMA Adnets – Data and Metrics in Advertising Networks

OMMA Adnets – Data and Metrics in Advertising Networks

After a pair of lunchtime presentations by sponsors Doubleclick and Appnexus, the conference reconvened to discuss data and metrics, two areas of high-level discussion this morning, in greater depth.  Anne Hunter, VP of Advertising Effectiveness Products at comScore discussed a report on performance metrics, noting that online advertising campaigns have long been measured by those metrics that are [...]
OMMA Adnets – Ad Networks in the Ecosystem

OMMA Adnets – Ad Networks in the Ecosystem

This morning, presenters spoke on the changes in ad networks and the effect of technology and consumers on advertising performance.  Following a coffee break, the discussion turned to brands.  How are ad networks affecting brand advertising and vice versa?
OMMA Adnets – Performance in the Ad Networks

OMMA Adnets – Performance in the Ad Networks

Following the introductory views on the demise of traditional ad networks (ad networks are dead, long live ad networks!), the discussion turned to performance.  As Steve Smith said in his introduction to the conference, it’s no longer enough to just showcase the latest technology; you have to demonstrate that you can use it well.  It’s time for a gut check.  Is it working?
OMMA Adnets – “The Targeting Machine Gets Tested”

OMMA Adnets – “The Targeting Machine Gets Tested”

I’ll be the first one to admit that while I can talk social media tools and marketing strategy all day long, advertising networks and metrics are a little further from my comfort zone.  I’m hoping to change that this week by attending and covering a couple of advertising conferences.  I’m looking to educate myself and my readers.  As usual, the blogging is almost live, that is, I’ll be writing [...]
OMMA Global: Share and Share Alike? Is There a Hyper-Distribution Business Model?

OMMA Global: Share and Share Alike? Is There a Hyper-Distribution Business Model?

We are at a place right now with social media and sharing behaviors, where small publishers are being threatened by the new distribution channel.
OMMA Global – Keynote: The Challenges Facing Online News Brands

OMMA Global – Keynote: The Challenges Facing Online News Brands

After opening comments by event MC Max Kalehoff, the keynote address was delivered by Arianna Huffington, Co-Founder and Editor-in-Chief at the Huffington Post.  She believes that social media is changing everything, from the way we consume media, to how we buy products, and even how we choose political candidates.
OMMA Global – Location-based Services: How Consumers are Using Them (and How Marketers Should!)

OMMA Global – Location-based Services: How Consumers are Using Them (and How Marketers Should!)

The first day of speakers concluded with a pair of sessions that discussed current statistics and trends for location based-services.  I had, of course, checked into the conference via Foursquare several hours beforehand. The Shopping Shift? — How Hyper-Local Communities Can Influence the Purchase Funnel Melissa Parrish, an analyst in the interactive marketing department for Forrester Research, [...]
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