Bonin Bough, Global Head of Digital, PepsiCo Technological evolution and adoption has reached a breakneck speed in our society over the last few years.  People are struggling with internet addiction, “digital death”, and being beaten at Jeopardy by a computer.  As society moves towards 100% digital adoption, success will be driven by not intelligence, but adaptable to change.  This is what [...]

I attended a media breakfast and panel during Internet Week NY 2001 hosted by Knowledge Networks featuring a discussion on the integration of digital and classical media practices and strategies.  The program asks “what are the right opportunities for connection with key consumer targets – and how do we make the most of them?”

I had the opportunity to start my first day of Internet Week NY 2011 at BB King’s for Realtime NY 11.  Thankfully, the coffee was flowing readily by the time I got there!  The day is overflowing with content (including workshops that are being run in another room at the same time as panels), so check out the rest of the participants’ tweets at the hashtag #RLTM for more viewpoints and news from [...]

Giles Palmer of Brandwatch reiterated the importance of determining the correct queries for your listening strategy.  Until monitoring tools can gives us feedback on which queries are relevant and irrelevant, we must understand the methods of creating appropriate queries.  He begin his discussion by describing Boolean operators for queries.  He described how Google’s search, for example, utilizes [...]

To introduce the workshops, Loic Moisand presented on finding influencers.  He advised monitoring keywords not only for your brand, but also your competitors and the industry as a whole.  From this monitoring you should be able to develop a list of influencers speaking about your topics in the space.  To further flesh out your influencer networks, you can delve into their blogs, the comments posted [...]

Following yesterday’s conference, the group reassembled this morning for a second day in a bootcamp format.  In today’s event, the material is being presented in the form of case studies and workshops in order to get a better understanding of monitoring tactics.  To compare tools, two vendors demonstrated their monitoring of the buzz around the Monitoring Social Media conference. Analyzing the [...]

Seth Grimes, Alta Plana Corp (moderator) Loic Le Meur, Seesmic Scott Spaulding, Technorati Cory Hartlen, Radian6 Giles Palmer, Brandwatch