Description from the Social Media Week New York schedule event listing: Everyday mobile devices are becoming more indispensible in the lives of consumers and are expected to continue redefining the retail and purchase experience.  But tomorrow’s opportunity is here now, thanks to location-based services, m-commerce, mobile couponing and more. Knowing that, how can marketers create campaigns that [...]

Next week, February 7-11, 2010, is Social Media Week in nine cities around the globe, including New York City.  I’ll be attending a plethora of events at Social Media Week New York and, as usual when I’m at a conference like this, blogging my recaps and thoughts of the panels that I attend.  I’ve listed the panels and keynotes that I’m currently planning to hit at the bottom of this entry.  [...]

Seth Grimes, Alta Plana Corp (moderator) Loic Le Meur, Seesmic Scott Spaulding, Technorati Cory Hartlen, Radian6 Giles Palmer, Brandwatch

As we all carry smartphone around in our pockets, we embrace technology that is local, social, and mobile.  So, what’s the opportunity that arises from being always connected?  The potential exists for deeper engagement and easier transportation of online presence into offline transactions.  Local advertisements are more effective and certainly more relevant.  Checking into location-based services [...]

Can we affect behavior with location based services?  Are we moving beyond just being location-aware towards location-driven? Local at the Bleeding Edge

I spent the morning at the HP Innovation Summit, hosted by HP’s IPG group.  The event was held to showcase and demonstrate new printing products and to allow attendees to interact with HP executives.  I’ll be speaking this afternoon with Stephen Nigro, the Senior Vice President for Inkjet and Web Solutions.  I’m looking to discuss HP’s web offerings (like Snapfish and LogoWorks).  If you’ve [...]

“Possibly but not definitiely” “No, absolutely not” “I would say yes (for the foreseeable future)”