Tag Archives : mobile

ad:tech 2011 – Tablet Marketing: Innovations Beyond the Screen

ad:tech 2011 – Tablet Marketing: Innovations Beyond the Screen

As part of its mobile marketing programming, ad:tech examined how brands are leveraging the rapid growth of the tablet market to engage their customers in a new channel.  “To be sure”, the ad:tech program describes, “tablets will be a hotbed of technological innovations with cool swipes, fly-ins and other gee-whiz bells and whistles.”  This panel asks what kinds of innovations brands and [...]
ad:tech inspire

ad:tech inspire

As a preview to the conference’s main programming, ad:tech offered a series of presentations they called ad:tech inspire and offering examples of “creating inspiration [and] inspiring creativity”.
Business Insider Social Media Analytics – Social in the Post-PC World

Business Insider Social Media Analytics – Social in the Post-PC World

Dan Frommer, Contributing Editor, Business Insider (moderator) Paul Gelbm VP, Mobile Practice Lead, Razorfish Peter Farago, Chief Marketig Officer, Flurry Eric Friedman, Director of Business Development, Foursquare Jake Levine, Managing Director of News.me & Entrepreneur in Residence at Betaworks Huge opportunities exist for social networks in mobile.  While channels like Facebook are seeing [...]
Business Insider Social Media Analytics – Drinking from the Firehose: Which Metrics Matter Most?

Business Insider Social Media Analytics – Drinking from the Firehose: Which Metrics Matter Most?

Henry Blodget, CEO and Editor-in-Chief, Business Insider (moderator) Christopher Frank, VP of B2B and Communications Research, American Express Paul Magnone, VP of Business Development & Alliances, Opennet Telecom The question of which social media metrics matter the most was posed to the co-authors of the book “Drinking form the Firehose”.  The biggest issue in social media metrics is knowing [...]
Social Media World Forum North America – How Do Paid Ads Fit Within Social Media?

Social Media World Forum North America – How Do Paid Ads Fit Within Social Media?

Jason Wellcome, Head of Digital Group SVP, Weber Shandwick Becky Wang, Digital Strategy & Insights Analytics, Saachi & Saachi Miguel Banuelos, Director of Accounts, US, Golden Geeko A social ad can be defined as an ad placed on a social network, or it can be defined as an ad with an engagement element behind it.  By adding an interactive element, the ad gains legs beyond its original intent.  [...]
Growing the Location-Based Pie

Growing the Location-Based Pie

Last week, in the lead-up to SXSW Interactive, Foursquare released a new version of its mobile app.  The update’s new features include expanded specials and a new discovery engine.  The goal is to add more value to the users’ experience and keep them checking in with the service.   While Foursquare had over 7.5 million users as of last week,  that’s several orders of magnitude less than [...]
SMWNYC 2011 – How Mobile-Social is Changing How Brands Connect with Consumers

SMWNYC 2011 – How Mobile-Social is Changing How Brands Connect with Consumers

Description from the Social Media Week New York schedule event listing: 2010 was the year that made the conclusion of the Digital Decade crystal clear: marketing is about the ongoing conversation, not the launch. Smart marketers today are utilizing digital to consumers on a more personal level wherever they are. Mobile and social are two emerging fields that are propelling this trend forward, as consumers [...]
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