Tag Archives : market share

Growing the Location-Based Pie

Growing the Location-Based Pie

Last week, in the lead-up to SXSW Interactive, Foursquare released a new version of its mobile app.  The update’s new features include expanded specials and a new discovery engine.  The goal is to add more value to the users’ experience and keep them checking in with the service.   While Foursquare had over 7.5 million users as of last week,  that’s several orders of magnitude less than [...]
Is the New Twitter Trying to Be a Web Portal?

Is the New Twitter Trying to Be a Web Portal?

Last night, Twitter announced a redesign of twitter.com, bringing photos, video, and in-depth information on posters and threads onto its home page.  The initial response from sites like Mashable is that Twitter has done this to compete with desktop applications like TweetDeck and Seesmic Desktop.  However, there is one possible strategy on the part of Twitter that hasn’t been discussed.  Twitter [...]
DIGIDAY:MOBILE – Advertising, Apples to Apples

DIGIDAY:MOBILE – Advertising, Apples to Apples

Just as Apple and its mobile products demand their own place in a conversation about mobile technologies, its unique product offerings and practices mean that they are sure to be a focus of a mobile advertising discussion as well. Panel – iAd vs. the Rest: The State of the Mobile Ad Units John Gaffney, Senior Editor at DIGIDAY (moderator) Tom Foran, CRO at Crisp Wireless Jami Lawrence, Associate [...]
IWNY – The Future of Location Based Services

IWNY – The Future of Location Based Services

Localization-based services have become more popular as GPS-equipped smart phones have become more prevalent.  This means that the future of internet media will depend largely on the Future of Location Based Services, which is also the subject of a forum hosted by the Future of Local Media during Internet Week NY. Phil Thomas DiGiulio, the founder of Future of Local Media, opened the event by introducing [...]
SAI StartUp 2010: Dennis Crowley on Foursquare

SAI StartUp 2010: Dennis Crowley on Foursquare

Last week, I attended Silicon Alley Insider’s StartUp 2010 conference to network and see what I could learn from the entrepreneurial crowd.  Rather than do a full re-cap of the event like I did with the L2 GenerationNext Forum, I’ll focus on a few of the events of the day. After some introductory comments, the meat of the event launched with an interview with Dennis Crowley, the co-founder of [...]
Positioning and Stable Markets

Positioning and Stable Markets

In my last post, I touched on the importance of being in first or second place in your market.  It makes sense at a basic level, after all, the higher your market share, the more products or services you sell.  Thought leaders agree.  Authors like Al Ries and Jack Trout repeat it time and time again.  Jack Welch held this concept as gospel and insisted that business units in GE’s portfolio [...]
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