Posted by Kevin Haughwout on November 1, 2010 ·
At almost every conference and Meetup I attend, there’s a discussion about who in an organization should be responsible for social media. Normally, the argument is about departments (i.e., should it be owned by marketing, PR, customer service, or even human resources), but sometimes the point of contention is generation. In other words, how old should your social media manager be?
I started this [...]
Posted by Kevin Haughwout on September 12, 2010 ·
While I’ve mostly separated self-promotion from my discussions of marketing promotions here (except for a quick plug for the Social Media Coffeehouse when it first launched), I’d be remiss if I didn’t mention a social media campaign that I’m running as a part of my efforts to get a new job, especially now that it’s getting some media coverage.
Posted by Kevin Haughwout on June 11, 2010 ·
Syncapse hosted an event title How Social Media Marketing is Driving Business Results on the Friday of Internet Week NY. The event, whose format included a panel discussion and an interview, focused on the development and monetization emerging social media trends. Opening comments were provided by Adam Ostrow, the Editor-in-Chief of Mashable, and then the audience was introduced to a panel of speakers [...]
Posted by Kevin Haughwout on March 4, 2010 ·
You may have noticed that I added a link on the first right sidebar to a blog named Notworking Effects. This is a second blog that I am starting up, but it’s going to be a little bit different than freedmarketer.com. The second blog, run on the Grogger site, is crowd-sourced. Whereas you as a reader can only comment on my posts here, you can author your own at Notworking Effects.
The focus [...]