Tag Archives : ipad

ad:tech 2011 – Tablet Marketing: Innovations Beyond the Screen

ad:tech 2011 – Tablet Marketing: Innovations Beyond the Screen

As part of its mobile marketing programming, ad:tech examined how brands are leveraging the rapid growth of the tablet market to engage their customers in a new channel.  “To be sure”, the ad:tech program describes, “tablets will be a hotbed of technological innovations with cool swipes, fly-ins and other gee-whiz bells and whistles.”  This panel asks what kinds of innovations brands and [...]
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