As someone who’s half Irish, I look forward to celebrating St. Patrick’s Day each year (and no, not just for the Guinness!)  However, before I run off to enjoy some corned beef and cabbage, I thought I’d share some ways that social media is a lot like St. Patrick’s Day.

As I described in the first part of this post the other day, the most important word on the Internet isn’t “Like” or “GroupOn”.  It’s “transparency”.  I’ve already examined how transparency is crucial to public and personal brands.  In this post, I want to examine how transparency and privacy go hand-in-hand, and how markets that have grown around the Internet can’t succeed without [...]

When discussing the growth of the internet and social media, a lot of words (some of which are newly invented jargon) are thrown around.  When we talk about search, you hear words like “Google” and phrases like “page rank”.  When we talk about advertisement, you hear words like “clicks” and phrases like “return on investment”.  When we talk about social media, you hear words like [...]