Following a cookie break (sorry guys, you had to be here for that), the last few case studies and panels of the day at Realtime NY 11 took place.  For coverage of the morning panels and some afternoon workshops, check out Part 1, Part 2, and Part 3 of my coverage.

Description from the Social Media Week New York schedule event listing: Winning points or badges, sitting atop a leader board and getting to the next level are all actiosn that we have grown accustomed to.  Now marketers are incorporating these activities to encourage desirable behavior.  We will talk about who is winning using game mechanics and how marketers can avoid getting blasted. Speakers: Moderator: [...]

Description from the Social Media Week New York schedule event listing: Social games are here to stay. This panel will bring together a variety of experts from the gaming industry (casual, hardcore and cross-platform) to talk about how social dynamics are reshaping games of all types and making them more pervasive across all walks of life. Speakers: Moderator: Nick Parish, North American Editor, [...]

Panel – Game On! Using Social Games to Reach Your Target Market $300 million are be spent on in-game brand advertising, and this figure is growing.  How can brands use social gaming to advertise their brand and how is the market changing? Dayna Grayson, Principal at North Bridge Venture Partners (moderator) Jessica Rovello, President & Co-founder of Arkadium Josh Glantz, VP & GM at Publishers [...]