I attended a media breakfast and panel during Internet Week NY 2001 hosted by Knowledge Networks featuring a discussion on the integration of digital and classical media practices and strategies.  The program asks “what are the right opportunities for connection with key consumer targets – and how do we make the most of them?”

Following a cookie break (sorry guys, you had to be here for that), the last few case studies and panels of the day at Realtime NY 11 took place.  For coverage of the morning panels and some afternoon workshops, check out Part 1, Part 2, and Part 3 of my coverage.

After a brief networking break, the programming at Realtime NY 11 resumed.  Realtime commentary continues throughout the day on Twitter at the hashtag #RLTM.  Workshops were being run concurrently with these panels and presentations, so check out the Twitter stream for comments about their content and links to workshop materials.   For coverage of the early morning panels, check my post here.

I had the opportunity to start my first day of Internet Week NY 2011 at BB King’s for Realtime NY 11.  Thankfully, the coffee was flowing readily by the time I got there!  The day is overflowing with content (including workshops that are being run in another room at the same time as panels), so check out the rest of the participants’ tweets at the hashtag #RLTM for more viewpoints and news from [...]

Last week, in the lead-up to SXSW Interactive, Foursquare released a new version of its mobile app.  The update’s new features include expanded specials and a new discovery engine.  The goal is to add more value to the users’ experience and keep them checking in with the service.   While Foursquare had over 7.5 million users as of last week,  that’s several orders of magnitude less than [...]

Not since the days of our high school crushes has the idea of “Like” been so complex.  Thanks to Facebook, we’re liking items everyday (be they our friend’s status updates, comments, and photos or a favorite band’s Facebook page or website.) 

Description from the Social Media Week New York schedule event listing: 2010 was the year that made the conclusion of the Digital Decade crystal clear: marketing is about the ongoing conversation, not the launch. Smart marketers today are utilizing digital to consumers on a more personal level wherever they are. Mobile and social are two emerging fields that are propelling this trend forward, as consumers [...]