Tag Archives : facebook

Business Insider Social Media Analytics – Move Over SEO

Business Insider Social Media Analytics – Move Over SEO

Part 1   Nicholas Carlson, Deputy Editor, Business Insider (moderator) Dina Freeman, Social Media Director, BabyCenter Jim Bankoff, CEO of SB Nation Chris Copeland, CEO of GroupM Search, Americas Social media presents an opportunity for brands to focus on content curation and customer retention.  While both SEO and social both drive traffic to sites, only the latter drives engagement.  Search [...]
Business Insider Social Media Analytics – Memes and Movies

Business Insider Social Media Analytics – Memes and Movies

Measuring Virality: What Works, When   Jonah Peretti, CEO, Buzzfeed   Peretti demonstrated a meme that Buzzfeed created, “Horsemanning” (just Google it.)  While the page had some 30,000 “seed” views, another 120,000 views came from social sharing.  While this meme started with posts based on a mysterious picture and spread to mainstream media, what could you do with a more mundane [...]
Business Insider Social Media Analytics – It’s the Money, Stupid: Getting Real ROI Out of Social Media

Business Insider Social Media Analytics – It’s the Money, Stupid: Getting Real ROI Out of Social Media

Adam Penenberg, Professor & Assistant Director, Business & Economic Program, NYU (moderator) Jason Goldberg, Co-founder & CEO, Fab.com Christina Warren, Entertainment Editor, Mashable Jason John, Senior Director of Marketing, Gilt Groupe Seneca Mudd, Director of Industry Imitatives, IAB Warren believes that it’s difficult to determine an ROI from social media, frankly, because the data [...]
Social Media World Forum North America – How Do Paid Ads Fit Within Social Media?

Social Media World Forum North America – How Do Paid Ads Fit Within Social Media?

Jason Wellcome, Head of Digital Group SVP, Weber Shandwick Becky Wang, Digital Strategy & Insights Analytics, Saachi & Saachi Miguel Banuelos, Director of Accounts, US, Golden Geeko A social ad can be defined as an ad placed on a social network, or it can be defined as an ad with an engagement element behind it.  By adding an interactive element, the ad gains legs beyond its original intent.  [...]
Social Media World Forum North America – Let’s Take Back the Word “Friend”

Social Media World Forum North America – Let’s Take Back the Word “Friend”

Ted Rubin, Social Marketing Strategist & Brand Evangelist, Collective Bias Peter Shankman, Social Media Entrepreneur, Angel Investor, CEO, Consultant & Adventurist Lately, what’s been happening with the word “friend” has been upsetting Ted Rubin.  Nowadays, we just click on a box, and we consider someone our friend.  He wants to take the word “friend” back and give it value again.   Shankman, [...]
How Brands Can Improve Customer Targeting in Social Media (or How Circles Takes the Square)

How Brands Can Improve Customer Targeting in Social Media (or How Circles Takes the Square)

If you’ve read this blog for a while (or just checked out its archives), you understand the importance that I put on segmentation, targeting, and positioning.  You can’t run a successful marketing campaign, online or offline, unless you know that you’re sending the right message to the right people.  While social media channels have allowed fans to engage and converse with their favorite brands, [...]
Using Location Based Services to Boost Your Business

Using Location Based Services to Boost Your Business

As Epirot Ludvik Nekaj, Founder & CEO of Ludvik + Partners, explained in his introduction, the excitement of location-based services is based in part by its novelty and rapid evolution.  In fact, he and John Andrews, Founder & CEO of Collective Bias, noted that one of the original panelists couldn’t take part in today’s event because his company, Where, had recently been bought.  While [...]
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