Part 1   Nicholas Carlson, Deputy Editor, Business Insider (moderator) Dina Freeman, Social Media Director, BabyCenter Jim Bankoff, CEO of SB Nation Chris Copeland, CEO of GroupM Search, Americas Social media presents an opportunity for brands to focus on content curation and customer retention.  While both SEO and social both drive traffic to sites, only the latter drives engagement.  Search [...]

Measuring Virality: What Works, When   Jonah Peretti, CEO, Buzzfeed   Peretti demonstrated a meme that Buzzfeed created, “Horsemanning” (just Google it.)  While the page had some 30,000 “seed” views, another 120,000 views came from social sharing.  While this meme started with posts based on a mysterious picture and spread to mainstream media, what could you do with a more mundane [...]

Adam Penenberg, Professor & Assistant Director, Business & Economic Program, NYU (moderator) Jason Goldberg, Co-founder & CEO, Fab.com Christina Warren, Entertainment Editor, Mashable Jason John, Senior Director of Marketing, Gilt Groupe Seneca Mudd, Director of Industry Imitatives, IAB Warren believes that it’s difficult to determine an ROI from social media, frankly, because the data [...]

Jason Wellcome, Head of Digital Group SVP, Weber Shandwick Becky Wang, Digital Strategy & Insights Analytics, Saachi & Saachi Miguel Banuelos, Director of Accounts, US, Golden Geeko A social ad can be defined as an ad placed on a social network, or it can be defined as an ad with an engagement element behind it.  By adding an interactive element, the ad gains legs beyond its original intent.  [...]

Ted Rubin, Social Marketing Strategist & Brand Evangelist, Collective Bias Peter Shankman, Social Media Entrepreneur, Angel Investor, CEO, Consultant & Adventurist Lately, what’s been happening with the word “friend” has been upsetting Ted Rubin.  Nowadays, we just click on a box, and we consider someone our friend.  He wants to take the word “friend” back and give it value again.   Shankman, [...]

If you’ve read this blog for a while (or just checked out its archives), you understand the importance that I put on segmentation, targeting, and positioning.  You can’t run a successful marketing campaign, online or offline, unless you know that you’re sending the right message to the right people.  While social media channels have allowed fans to engage and converse with their favorite brands, [...]

As Epirot Ludvik Nekaj, Founder & CEO of Ludvik + Partners, explained in his introduction, the excitement of location-based services is based in part by its novelty and rapid evolution.  In fact, he and John Andrews, Founder & CEO of Collective Bias, noted that one of the original panelists couldn’t take part in today’s event because his company, Where, had recently been bought.  While [...]