Description from the Social Media Week New York schedule event listing: Winning points or badges, sitting atop a leader board and getting to the next level are all actiosn that we have grown accustomed to.  Now marketers are incorporating these activities to encourage desirable behavior.  We will talk about who is winning using game mechanics and how marketers can avoid getting blasted. Speakers: Moderator: [...]

Event Recap: Benjamin Palmer, the CEO of the Barbarian Group presented a keynote on humanizing business.  A corporation acting like a person is not a new phenomenon: it’s been around since the 1800’s in the United States.  However, having some of the same rights as individuals is not the same as acting human.  Now with the advent of social media, brands have a new opportunity to define themselves [...]

As I described in the first part of this post the other day, the most important word on the Internet isn’t “Like” or “GroupOn”.  It’s “transparency”.  I’ve already examined how transparency is crucial to public and personal brands.  In this post, I want to examine how transparency and privacy go hand-in-hand, and how markets that have grown around the Internet can’t succeed without [...]

Wendi Caplan-Carroll, regional director for the NY Metro at Constant Contact presented on how small businesses are succeeding at social media marketing and social media monitoring.  Caplan-Carroll refers to the reluctance for small businesses to take part on the social web as “social media anxiety”.  In response to anxiety, they might try to do too much or nothing at all. You must provide a great [...]

Cory Hartlen, a community manager and former agency strategist for Radian6 (and a Movember participant, wearing the same three days of mustache growth that I’m wearing) spoke on building a better listening organization. He described social media as the new telephone. Are you answering the phone or at least checking the occasional voicemail message? Why are you listening? Who’s talking about [...]

Loic Moisand, CEO and Co-founder of Synthesio spoke about finding the right monitoring tool to match your brand’s identity and goals.  He shared four brand types and how to design your strategy to fit each one.

Katie Delahaye Paine, CEO and founder of KDPaine & Partners, LLC spoke about why brands and agencies seek to engage customers.  She noted that this is an evolving science, and is about continuing improvement.  Engagement is still a people business; even with automated listening and sentiment analysis tools, you still need to engage with the people behind the Twitter usernames. Payne shared what [...]