Tag Archives : crowdsourcing

Business Insider Social Media Analytics – Memes and Movies

Business Insider Social Media Analytics – Memes and Movies

Measuring Virality: What Works, When   Jonah Peretti, CEO, Buzzfeed   Peretti demonstrated a meme that Buzzfeed created, “Horsemanning” (just Google it.)  While the page had some 30,000 “seed” views, another 120,000 views came from social sharing.  While this meme started with posts based on a mysterious picture and spread to mainstream media, what could you do with a more mundane [...]
Business Insider Social Media Analytics – It’s the Money, Stupid: Getting Real ROI Out of Social Media

Business Insider Social Media Analytics – It’s the Money, Stupid: Getting Real ROI Out of Social Media

Adam Penenberg, Professor & Assistant Director, Business & Economic Program, NYU (moderator) Jason Goldberg, Co-founder & CEO, Fab.com Christina Warren, Entertainment Editor, Mashable Jason John, Senior Director of Marketing, Gilt Groupe Seneca Mudd, Director of Industry Imitatives, IAB Warren believes that it’s difficult to determine an ROI from social media, frankly, because the data [...]
Crowdsourcing the Advertising Business

Crowdsourcing the Advertising Business

If there was a crowdsourcing supergroup, it would look something like the panel of nine speakers on stage this afternoon.  Most every panelist represented an advertising agency or design agency that has built upon crowdsourcing principles.  Commentary from the audiences on Twitter (crowdsourced in its own way) can be found at the hashtag #crowdadbiz.
IWNY 2011: Where I’ll be for Internet Week 2011

IWNY 2011: Where I’ll be for Internet Week 2011

Next week (June 6-13) is Internet Week in New York City, and I’ll be running around the city between conferences, panels, and parties.  Expect plenty of blog posts and tweets throughout the week.  That way, you can experience Internet Week even if you’re cooped up in an office or can’t make it to Manhattan.
SMWNYC 2011 – YouTube as the New Campfire

SMWNYC 2011 – YouTube as the New Campfire

Description from the Social Media Week New York schedule event listing: Since the beginning of time, human beings have connected through stories. Over time the mediums for storytelling have changed dramatically, and in the past five years, YouTube has emerged as one of the most engaging and powerful storytelling platforms in existence. From the entertaining (Double Rainbow, JK Wedding Dance) to the [...]
SMWNYC 2011 – The Power of Collaboration and Sharing

SMWNYC 2011 – The Power of Collaboration and Sharing

Description from the Social Media Week New York schedule event listing: In the digital era where technology and access have made it so that an abundance of ideas can come from anywhere, collaboration and sharing have become crucial to the growth and survival of businesses. This panel will discuss how mass collaboration has lead to co-creation and co-consumption, what it means and how it will continue [...]
SMWNYC 2011 – Keynote with John Winsor

SMWNYC 2011 – Keynote with John Winsor

Description from the Social Media Week New York schedule event listing: John Winsor is a leading strategic marketing and product innovation thinker especially known for his work in collaboration, co-creation and crowdsourcing. Currently, he is the CEO of Victors & Spoils, the world’s first creative (ad) agency built on crowdsourcing principles. Victors & Spoils provides businesses with a [...]
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