Tag Archives : competition

SMWNYC 2011 – Gamify Me: How Game Mechanics Have Infiltrated Marketing – What’s the Next Play?

SMWNYC 2011 – Gamify Me: How Game Mechanics Have Infiltrated Marketing – What’s the Next Play?

Description from the Social Media Week New York schedule event listing: Winning points or badges, sitting atop a leader board and getting to the next level are all actiosn that we have grown accustomed to.  Now marketers are incorporating these activities to encourage desirable behavior.  We will talk about who is winning using game mechanics and how marketers can avoid getting blasted. Speakers: Moderator: [...]
SAI StartUp 2010: Dennis Crowley on Foursquare

SAI StartUp 2010: Dennis Crowley on Foursquare

Last week, I attended Silicon Alley Insider’s StartUp 2010 conference to network and see what I could learn from the entrepreneurial crowd.  Rather than do a full re-cap of the event like I did with the L2 GenerationNext Forum, I’ll focus on a few of the events of the day. After some introductory comments, the meat of the event launched with an interview with Dennis Crowley, the co-founder of [...]
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