Tag Archives : case study

SMWNYC 2011 – Social Strategy Cage Match: Offense Vs. Defense

SMWNYC 2011 – Social Strategy Cage Match: Offense Vs. Defense

Description from the Social Media Week New York schedule event listing: As social media marketing continues to evolve, we’re seeing shifts in the way brands approach the channel as well: Some are playing defense – monitoring existing customer conversations in social media, responding to some and promoting others. Other brands choose to play offense, giving employees and customers [...]
MSM 10 – Monitoring a Product Launch in Social Media

MSM 10 – Monitoring a Product Launch in Social Media

Tezza Yujuico, Co-founder and COO of Athena East presented a case study on how her group used monitoring and tracking tools to provide actionable recommendations to a client who was launching a new product.  Athena East provided daily qualitative reports as well as periodic quantitative reports on consumer reaction (and the agency’s response to issues.) Yujuico shared a process to the social media [...]
10 Minute Case Study – There’s A Map For That

10 Minute Case Study – There’s A Map For That

People who follow technology even casually (you know those people; they’re the kind who follow links from Twitter and Facebook to blog posts) tend to pay attention to advertisements for cell phones and cell phone carriers.  It’s a rapidly changing market, and the attempts to one-up the competition often lead to fun commercials.  A few months ago, Verizon Wireless opted to attack AT&T [...]
10 Minute Case Study – Miracle Whip

10 Minute Case Study – Miracle Whip

Last week, I was looking over some links that my friends had posted on Facebook when I came across one titled “Miracle Whip to Colbert: We Will Own You” from Comedy Central’s Insider blog.  Miracle Whip has launched new ads portraying itself as a louder and  more exciting alternative to mayonnaise.  Stephen Colbert, on his show, took this as an affront to the good name of mayo [...]
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