Can we affect behavior with location based services?  Are we moving beyond just being location-aware towards location-driven? Local at the Bleeding Edge

While technology has made re-targeting ads easier than ever (as the Paul Knegten describes it, the practice has become low-hanging fruit), advertisers are now looking beyond this practice for new ways to get new data and to get new people into the funnel.  This may be due to duplications in data sets that are ineffective and expensive, or it may be about owning and controlling your own data.

At almost every conference and Meetup I attend, there’s a discussion about who in an organization should be responsible for social media.  Normally, the argument is about departments (i.e., should it be owned by marketing, PR, customer service, or even human resources), but sometimes the point of contention is generation.  In other words, how old should your social media manager be? I started this [...]

After lunch, I checked out a panel that asked “Is it Time to Hire a Social Media Manager”.  (My answer, of course, is yes.  It’s time to hire me!) The panel was made up of a number of social media managers, and at least one so-called “social media rockstar”: Becky Hudephol, Director of Consulting Services at NM Incite (moderator) Marcy Cohen, Sr Manager at Sony Electronics Josh Karpf, Senior [...]

Sorry for the delay in getting another blog post up, but I’m back on the marketing newsbeat.  If you want to see what’s been keeping me busy (especially if you rive in northern NJ), check out the growing Social Media Coffeehouse. Similar to how I reviewed and recapped a number of events during Internet Week, I want to share some of my reactions and comments on the events of DIGIDAY:APPS.  [...]