I had the opportunity to start my first day of Internet Week NY 2011 at BB King’s for Realtime NY 11.  Thankfully, the coffee was flowing readily by the time I got there!  The day is overflowing with content (including workshops that are being run in another room at the same time as panels), so check out the rest of the participants’ tweets at the hashtag #RLTM for more viewpoints and news from [...]

As someone who’s half Irish, I look forward to celebrating St. Patrick’s Day each year (and no, not just for the Guinness!)  However, before I run off to enjoy some corned beef and cabbage, I thought I’d share some ways that social media is a lot like St. Patrick’s Day.

Description from the Social Media Week New York schedule event listing: In the digital era where technology and access have made it so that an abundance of ideas can come from anywhere, collaboration and sharing have become crucial to the growth and survival of businesses. This panel will discuss how mass collaboration has lead to co-creation and co-consumption, what it means and how it will continue [...]

Description from the Social Media Week New York schedule event listing: Winning points or badges, sitting atop a leader board and getting to the next level are all actiosn that we have grown accustomed to.  Now marketers are incorporating these activities to encourage desirable behavior.  We will talk about who is winning using game mechanics and how marketers can avoid getting blasted. Speakers: Moderator: [...]

Event Recap: Benjamin Palmer, the CEO of the Barbarian Group presented a keynote on humanizing business.  A corporation acting like a person is not a new phenomenon: it’s been around since the 1800’s in the United States.  However, having some of the same rights as individuals is not the same as acting human.  Now with the advent of social media, brands have a new opportunity to define themselves [...]

Description from the Social Media Week New York schedule event listing: How Social Media is Challenging (and Changing) Social and Business Rules of Engagement. Speakers: Moderator: Ian Schafer, Deep Focus CEO/Founder Jonah Peretti, Founder of BuzzFeed and Huffington Post Jay Rosen, press critic, writer, and professor of journalism at New York University Danielle Sacks, award winning [...]

Description from the Social Media Week New York schedule event listing: The ecosystem between paid, owned, and earned media is rapidly evolving faster than most marketers can keep up.  75% of Facebook users polled indicated that an ad spurred them to ‘Like’ a brand (DDB Worldwide, 10/10).  What are the implications and where is it all going?  How can publishers, advertisers, and agencies adapt [...]