Tag Archives : brand

ad:tech 2011 – Tablet Marketing: Innovations Beyond the Screen

ad:tech 2011 – Tablet Marketing: Innovations Beyond the Screen

As part of its mobile marketing programming, ad:tech examined how brands are leveraging the rapid growth of the tablet market to engage their customers in a new channel.  “To be sure”, the ad:tech program describes, “tablets will be a hotbed of technological innovations with cool swipes, fly-ins and other gee-whiz bells and whistles.”  This panel asks what kinds of innovations brands and [...]
How Brands Can Improve Customer Targeting in Social Media (or How Circles Takes the Square)

How Brands Can Improve Customer Targeting in Social Media (or How Circles Takes the Square)

If you’ve read this blog for a while (or just checked out its archives), you understand the importance that I put on segmentation, targeting, and positioning.  You can’t run a successful marketing campaign, online or offline, unless you know that you’re sending the right message to the right people.  While social media channels have allowed fans to engage and converse with their favorite brands, [...]
Crowdsourcing the Advertising Business

Crowdsourcing the Advertising Business

If there was a crowdsourcing supergroup, it would look something like the panel of nine speakers on stage this afternoon.  Most every panelist represented an advertising agency or design agency that has built upon crowdsourcing principles.  Commentary from the audiences on Twitter (crowdsourced in its own way) can be found at the hashtag #crowdadbiz.
Using Location Based Services to Boost Your Business

Using Location Based Services to Boost Your Business

As Epirot Ludvik Nekaj, Founder & CEO of Ludvik + Partners, explained in his introduction, the excitement of location-based services is based in part by its novelty and rapid evolution.  In fact, he and John Andrews, Founder & CEO of Collective Bias, noted that one of the original panelists couldn’t take part in today’s event because his company, Where, had recently been bought.  While [...]
Audiences in Motion: Seizing Opportunity on the Digital Frontier

Audiences in Motion: Seizing Opportunity on the Digital Frontier

I attended a media breakfast and panel during Internet Week NY 2001 hosted by Knowledge Networks featuring a discussion on the integration of digital and classical media practices and strategies.  The program asks “what are the right opportunities for connection with key consumer targets – and how do we make the most of them?”
Realtime NY 11 (Part 4 of 4)

Realtime NY 11 (Part 4 of 4)

Following a cookie break (sorry guys, you had to be here for that), the last few case studies and panels of the day at Realtime NY 11 took place.  For coverage of the morning panels and some afternoon workshops, check out Part 1, Part 2, and Part 3 of my coverage.
Realtime NY 11 (Part 2 of 4)

Realtime NY 11 (Part 2 of 4)

After a brief networking break, the programming at Realtime NY 11 resumed.  Realtime commentary continues throughout the day on Twitter at the hashtag #RLTM.  Workshops were being run concurrently with these panels and presentations, so check out the Twitter stream for comments about their content and links to workshop materials.   For coverage of the early morning panels, check my post here.
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