Tag Archives : BCG

Positioning and Stable Markets

Positioning and Stable Markets

In my last post, I touched on the importance of being in first or second place in your market.  It makes sense at a basic level, after all, the higher your market share, the more products or services you sell.  Thought leaders agree.  Authors like Al Ries and Jack Trout repeat it time and time again.  Jack Welch held this concept as gospel and insisted that business units in GE’s portfolio [...]
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