Tag Archives : apps

Using Location Based Services to Boost Your Business

Using Location Based Services to Boost Your Business

As Epirot Ludvik Nekaj, Founder & CEO of Ludvik + Partners, explained in his introduction, the excitement of location-based services is based in part by its novelty and rapid evolution.  In fact, he and John Andrews, Founder & CEO of Collective Bias, noted that one of the original panelists couldn’t take part in today’s event because his company, Where, had recently been bought.  While [...]
Realtime NY 11 (Part 2 of 4)

Realtime NY 11 (Part 2 of 4)

After a brief networking break, the programming at Realtime NY 11 resumed.  Realtime commentary continues throughout the day on Twitter at the hashtag #RLTM.  Workshops were being run concurrently with these panels and presentations, so check out the Twitter stream for comments about their content and links to workshop materials.   For coverage of the early morning panels, check my post here.
HP Consumer Printers Apps

HP Consumer Printers Apps

HP Consumer Printers Apps Our phones have apps.  Facebook has apps.  Even our televisions have apps.  But are we ready for our printers to have apps?  Following the news conference this morning at the HP IPG Innovation Summit, I had the chance to visit the HP suite and meet with Stephen Nigro, Senior VP of Inkjet and Web Solutions, and Jeff Walter, Product Manager, to discuss how HP has integrated [...]
DIGIDAY:SOCIAL – Social Gaming and In-Game Advertising

DIGIDAY:SOCIAL – Social Gaming and In-Game Advertising

Panel – Game On! Using Social Games to Reach Your Target Market $300 million are be spent on in-game brand advertising, and this figure is growing.  How can brands use social gaming to advertise their brand and how is the market changing? Dayna Grayson, Principal at North Bridge Venture Partners (moderator) Jessica Rovello, President & Co-founder of Arkadium Josh Glantz, VP & GM at Publishers [...]
DIGIDAY:SOCIAL – Is the App the Future of Social?

DIGIDAY:SOCIAL – Is the App the Future of Social?

“Possibly but not definitiely” “No, absolutely not” “I would say yes (for the foreseeable future)”
DIGIDAY:APPS – Will My App Succeed or Fail?

DIGIDAY:APPS – Will My App Succeed or Fail?

Matt Goddard, CEO of R2integrated discussed a simple framework by which a brand can determine whether an app will be competitive and ultimately successful in a competitive marketplace.  Just like any other 2×2 matrix tool, R2i’s “Mobile Engagement Quadrant” doesn’t tell the whole story, but it describes necessary criteria for success. (click for a larger view of the chart)
DIGIDAY:APPS – Introduction and the App Economy

DIGIDAY:APPS – Introduction and the App Economy

Sorry for the delay in getting another blog post up, but I’m back on the marketing newsbeat.  If you want to see what’s been keeping me busy (especially if you rive in northern NJ), check out the growing Social Media Coffeehouse. Similar to how I reviewed and recapped a number of events during Internet Week, I want to share some of my reactions and comments on the events of DIGIDAY:APPS.  [...]
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