Tag Archives : advertising

SMWNYC 2011 – Participation, Aggregation and Criticism in the Digital Age

SMWNYC 2011 – Participation, Aggregation and Criticism in the Digital Age

Description from the Social Media Week New York schedule event listing: How Social Media is Challenging (and Changing) Social and Business Rules of Engagement. Speakers: Moderator: Ian Schafer, Deep Focus CEO/Founder Jonah Peretti, Founder of BuzzFeed and Huffington Post Jay Rosen, press critic, writer, and professor of journalism at New York University Danielle Sacks, award winning [...]
SMWNYC 2011 – Earned, Owned, Paid Media

SMWNYC 2011 – Earned, Owned, Paid Media

Description from the Social Media Week New York schedule event listing: The ecosystem between paid, owned, and earned media is rapidly evolving faster than most marketers can keep up.  75% of Facebook users polled indicated that an ad spurred them to ‘Like’ a brand (DDB Worldwide, 10/10).  What are the implications and where is it all going?  How can publishers, advertisers, and agencies adapt [...]
SMWNYC 2011 – Social Gaming: How Social Dynamics are Reshaping Games

SMWNYC 2011 – Social Gaming: How Social Dynamics are Reshaping Games

Description from the Social Media Week New York schedule event listing: Social games are here to stay. This panel will bring together a variety of experts from the gaming industry (casual, hardcore and cross-platform) to talk about how social dynamics are reshaping games of all types and making them more pervasive across all walks of life. Speakers: Moderator: Nick Parish, North American Editor, [...]
The Most Important Word on the Internet  (Part 2)

The Most Important Word on the Internet (Part 2)

As I described in the first part of this post the other day, the most important word on the Internet isn’t “Like” or “GroupOn”.  It’s “transparency”.  I’ve already examined how transparency is crucial to public and personal brands.  In this post, I want to examine how transparency and privacy go hand-in-hand, and how markets that have grown around the Internet can’t succeed without [...]
ad:tech Press Briefing

ad:tech Press Briefing

Before the conference tracks began this morning, ad:tech organized a press briefing from companies including Acquisio, AdSafe, Advertise.com, Conduit, eZipIt, Google, LinkedIn, Marin Software, Netshelter, Syncapse, and Telenav.  The briefing began with a discussion on changes and additions to the ad:tech program this year, such as the ambassador program, as well as interconnections between the conference [...]
OMMA Adnets – Looking Beyond Retargeting

OMMA Adnets – Looking Beyond Retargeting

While technology has made re-targeting ads easier than ever (as the Paul Knegten describes it, the practice has become low-hanging fruit), advertisers are now looking beyond this practice for new ways to get new data and to get new people into the funnel.  This may be due to duplications in data sets that are ineffective and expensive, or it may be about owning and controlling your own data.
OMMA Adnets – Data and Metrics in Advertising Networks

OMMA Adnets – Data and Metrics in Advertising Networks

After a pair of lunchtime presentations by sponsors Doubleclick and Appnexus, the conference reconvened to discuss data and metrics, two areas of high-level discussion this morning, in greater depth.  Anne Hunter, VP of Advertising Effectiveness Products at comScore discussed a report on performance metrics, noting that online advertising campaigns have long been measured by those metrics that are [...]
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