Tag Archives : advertising

ad:tech inspire

ad:tech inspire

As a preview to the conference’s main programming, ad:tech offered a series of presentations they called ad:tech inspire and offering examples of “creating inspiration [and] inspiring creativity”.
Business Insider Social Media Analytics – Move Over SEO

Business Insider Social Media Analytics – Move Over SEO

Part 1   Nicholas Carlson, Deputy Editor, Business Insider (moderator) Dina Freeman, Social Media Director, BabyCenter Jim Bankoff, CEO of SB Nation Chris Copeland, CEO of GroupM Search, Americas Social media presents an opportunity for brands to focus on content curation and customer retention.  While both SEO and social both drive traffic to sites, only the latter drives engagement.  Search [...]
Social Media World Forum North America – How Do Paid Ads Fit Within Social Media?

Social Media World Forum North America – How Do Paid Ads Fit Within Social Media?

Jason Wellcome, Head of Digital Group SVP, Weber Shandwick Becky Wang, Digital Strategy & Insights Analytics, Saachi & Saachi Miguel Banuelos, Director of Accounts, US, Golden Geeko A social ad can be defined as an ad placed on a social network, or it can be defined as an ad with an engagement element behind it.  By adding an interactive element, the ad gains legs beyond its original intent.  [...]
Crowdsourcing the Advertising Business

Crowdsourcing the Advertising Business

If there was a crowdsourcing supergroup, it would look something like the panel of nine speakers on stage this afternoon.  Most every panelist represented an advertising agency or design agency that has built upon crowdsourcing principles.  Commentary from the audiences on Twitter (crowdsourced in its own way) can be found at the hashtag #crowdadbiz.
Audiences in Motion: Seizing Opportunity on the Digital Frontier

Audiences in Motion: Seizing Opportunity on the Digital Frontier

I attended a media breakfast and panel during Internet Week NY 2001 hosted by Knowledge Networks featuring a discussion on the integration of digital and classical media practices and strategies.  The program asks “what are the right opportunities for connection with key consumer targets – and how do we make the most of them?”
IWNY 2011: Where I’ll be for Internet Week 2011

IWNY 2011: Where I’ll be for Internet Week 2011

Next week (June 6-13) is Internet Week in New York City, and I’ll be running around the city between conferences, panels, and parties.  Expect plenty of blog posts and tweets throughout the week.  That way, you can experience Internet Week even if you’re cooped up in an office or can’t make it to Manhattan.
SMWNYC 2011 – How Mobile-Social is Changing How Brands Connect with Consumers

SMWNYC 2011 – How Mobile-Social is Changing How Brands Connect with Consumers

Description from the Social Media Week New York schedule event listing: 2010 was the year that made the conclusion of the Digital Decade crystal clear: marketing is about the ongoing conversation, not the launch. Smart marketers today are utilizing digital to consumers on a more personal level wherever they are. Mobile and social are two emerging fields that are propelling this trend forward, as consumers [...]
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