Tag Archives : advertisement

Business Insider Social Media Analytics – Memes and Movies

Business Insider Social Media Analytics – Memes and Movies

Measuring Virality: What Works, When   Jonah Peretti, CEO, Buzzfeed   Peretti demonstrated a meme that Buzzfeed created, “Horsemanning” (just Google it.)  While the page had some 30,000 “seed” views, another 120,000 views came from social sharing.  While this meme started with posts based on a mysterious picture and spread to mainstream media, what could you do with a more mundane [...]
IWNY – How Social Media Marketing is Driving Business Results

IWNY – How Social Media Marketing is Driving Business Results

Syncapse hosted an event title How Social Media Marketing is Driving Business Results on the Friday of Internet Week NY.  The event, whose format included a panel discussion and an interview, focused on the development and monetization emerging social media trends.  Opening comments were provided by Adam Ostrow, the Editor-in-Chief of Mashable, and then the audience was introduced to a panel of speakers [...]
IWNY – Mobile Marketing Forum Keynotes

IWNY – Mobile Marketing Forum Keynotes

For the second day of Internet Week NY, I spent my morning away from the events at the headquarters to visit the Mobile Marketing Association’s Mobile Marketing Forum 2010 at the Waldorf-Astoria.  The forum is a two day event, although I only had the chance to attend the majority of the first day.  I was surrounded by laptops and smart phones, so I expect to be able to keep up with events tomorrow [...]
Give Your Customers an Excuse to Buy Your Product

Give Your Customers an Excuse to Buy Your Product

Don’t get me wrong, I love my DVR.  With an ever-changing schedule of evening networking opportunities each week, I’d never be able to keep up with my favorite shows without it.  However, it may be the marketing enthusiast’s worst enemy, as it makes it much too easy to miss new and interesting commercials. Last week, I had just finished writing my recap of the L2 GenerationNext Forum when I [...]
L2 GenerationNext Forum – Part 2

L2 GenerationNext Forum – Part 2

(This is the second part of my review on last week’s L2 GenerationNext Forum.  Check out the first part here.) Jared Cohen, a member of the U.S. State Department, spoke about how the Internet is affecting foreign policy and How Gen Y & Technology Are Changing the Course of History.  Projects like the “Text Haiti to 90999” donation drive are well-known examples of how people are now using [...]
10 Minute Case Study – There’s A Map For That

10 Minute Case Study – There’s A Map For That

People who follow technology even casually (you know those people; they’re the kind who follow links from Twitter and Facebook to blog posts) tend to pay attention to advertisements for cell phones and cell phone carriers.  It’s a rapidly changing market, and the attempts to one-up the competition often lead to fun commercials.  A few months ago, Verizon Wireless opted to attack AT&T [...]
10 Minute Case Study – Miracle Whip

10 Minute Case Study – Miracle Whip

Last week, I was looking over some links that my friends had posted on Facebook when I came across one titled “Miracle Whip to Colbert: We Will Own You” from Comedy Central’s Insider blog.  Miracle Whip has launched new ads portraying itself as a louder and  more exciting alternative to mayonnaise.  Stephen Colbert, on his show, took this as an affront to the good name of mayo [...]
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