Tag Archives : adtech

ad:tech 2011 – Tablet Marketing: Innovations Beyond the Screen

ad:tech 2011 – Tablet Marketing: Innovations Beyond the Screen

As part of its mobile marketing programming, ad:tech examined how brands are leveraging the rapid growth of the tablet market to engage their customers in a new channel.  “To be sure”, the ad:tech program describes, “tablets will be a hotbed of technological innovations with cool swipes, fly-ins and other gee-whiz bells and whistles.”  This panel asks what kinds of innovations brands and [...]
ad:tech inspire

ad:tech inspire

As a preview to the conference’s main programming, ad:tech offered a series of presentations they called ad:tech inspire and offering examples of “creating inspiration [and] inspiring creativity”.
Geo-Loco@ad:tech – Session 3

Geo-Loco@ad:tech – Session 3

As we all carry smartphone around in our pockets, we embrace technology that is local, social, and mobile.  So, what’s the opportunity that arises from being always connected?  The potential exists for deeper engagement and easier transportation of online presence into offline transactions.  Local advertisements are more effective and certainly more relevant.  Checking into location-based services [...]
Geo-Loco@ad:tech – Session 2

Geo-Loco@ad:tech – Session 2

Can we affect behavior with location based services?  Are we moving beyond just being location-aware towards location-driven? Local at the Bleeding Edge
ad:tech Press Briefing

ad:tech Press Briefing

Before the conference tracks began this morning, ad:tech organized a press briefing from companies including Acquisio, AdSafe, Advertise.com, Conduit, eZipIt, Google, LinkedIn, Marin Software, Netshelter, Syncapse, and Telenav.  The briefing began with a discussion on changes and additions to the ad:tech program this year, such as the ambassador program, as well as interconnections between the conference [...]
ad:tech 2010 with the freedmarketer

ad:tech 2010 with the freedmarketer

Just a quick note at the start of the day.  I’ll be covering today’s events at ad:tech at the Javits Center in NYC.  I’m currently preparing for the day in the press lounge, getting a look at how Mashable’s coverage is coming together (by looking over their writer’s shoulder as she prepares!)  I’ll be covering a press event this morning and the Geo-Loco@ad:tech [...]
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