Business Insider Social Media Analytics – It’s the Money, Stupid: Getting Real ROI Out of Social Media

Business Insider Social Media Analytics – It’s the Money, Stupid: Getting Real ROI Out of Social Media

Adam Penenberg, Professor & Assistant Director, Business & Economic Program, NYU (moderator) Jason Goldberg, Co-founder & CEO, Fab.com Christina Warren, Entertainment Editor, Mashable Jason John, Senior Director of Marketing, Gilt Groupe Seneca Mudd, Director of Industry Imitatives, IAB Warren believes that it’s difficult to determine an ROI from social media, frankly, because the data [...]
Business Insider Social Media Analytics – Drinking from the Firehose: Which Metrics Matter Most?

Business Insider Social Media Analytics – Drinking from the Firehose: Which Metrics Matter Most?

Henry Blodget, CEO and Editor-in-Chief, Business Insider (moderator) Christopher Frank, VP of B2B and Communications Research, American Express Paul Magnone, VP of Business Development & Alliances, Opennet Telecom The question of which social media metrics matter the most was posed to the co-authors of the book “Drinking form the Firehose”.  The biggest issue in social media metrics is knowing [...]
Social Media World Forum North America – How Do Paid Ads Fit Within Social Media?

Social Media World Forum North America – How Do Paid Ads Fit Within Social Media?

Jason Wellcome, Head of Digital Group SVP, Weber Shandwick Becky Wang, Digital Strategy & Insights Analytics, Saachi & Saachi Miguel Banuelos, Director of Accounts, US, Golden Geeko A social ad can be defined as an ad placed on a social network, or it can be defined as an ad with an engagement element behind it.  By adding an interactive element, the ad gains legs beyond its original intent.  [...]
Social Media World Forum North America – Let’s Take Back the Word “Friend”

Social Media World Forum North America – Let’s Take Back the Word “Friend”

Ted Rubin, Social Marketing Strategist & Brand Evangelist, Collective Bias Peter Shankman, Social Media Entrepreneur, Angel Investor, CEO, Consultant & Adventurist Lately, what’s been happening with the word “friend” has been upsetting Ted Rubin.  Nowadays, we just click on a box, and we consider someone our friend.  He wants to take the word “friend” back and give it value again.   Shankman, [...]
How Brands Can Improve Customer Targeting in Social Media (or How Circles Takes the Square)

How Brands Can Improve Customer Targeting in Social Media (or How Circles Takes the Square)

If you’ve read this blog for a while (or just checked out its archives), you understand the importance that I put on segmentation, targeting, and positioning.  You can’t run a successful marketing campaign, online or offline, unless you know that you’re sending the right message to the right people.  While social media channels have allowed fans to engage and converse with their favorite brands, [...]
Crowdsourcing the Advertising Business

Crowdsourcing the Advertising Business

If there was a crowdsourcing supergroup, it would look something like the panel of nine speakers on stage this afternoon.  Most every panelist represented an advertising agency or design agency that has built upon crowdsourcing principles.  Commentary from the audiences on Twitter (crowdsourced in its own way) can be found at the hashtag #crowdadbiz.
Using Location Based Services to Boost Your Business

Using Location Based Services to Boost Your Business

As Epirot Ludvik Nekaj, Founder & CEO of Ludvik + Partners, explained in his introduction, the excitement of location-based services is based in part by its novelty and rapid evolution.  In fact, he and John Andrews, Founder & CEO of Collective Bias, noted that one of the original panelists couldn’t take part in today’s event because his company, Where, had recently been bought.  While [...]
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