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The Biggest News That Didn’t Happen

The Biggest News That Didn’t Happen

Amidst all the anticipation of the iPad announcement, some on the internet asked what Steve Jobs would pull out for his “One More Thing” slide (a point that was eventually shown to be moot.)  One rumor was that Apple would use today’s program to announce a CDMA or LTE iPhone for Verizon Wireless.  Boy Genius Report even posted a story about a kick-off event that would coincide with [...]
Privacy and Our Social Norms

Privacy and Our Social Norms

Earlier this month, two news stories tackling the same issue, society’s views on privacy, caught my eye. Although it’s been a few weeks and pundits across the internet are likely to have added their two cents, I wanted to share my thoughts on how the two stories highlight very different parts of the issue. In an interview that spread like wildfire through the blogosphere and that I’m sure was [...]
Positioning and Stable Markets

Positioning and Stable Markets

In my last post, I touched on the importance of being in first or second place in your market.  It makes sense at a basic level, after all, the higher your market share, the more products or services you sell.  Thought leaders agree.  Authors like Al Ries and Jack Trout repeat it time and time again.  Jack Welch held this concept as gospel and insisted that business units in GE’s portfolio [...]
Why Marketing is Important: STP

Why Marketing is Important: STP

Last night while Twittering about helping people out with some marketing ideas, a friend asked me what I meant when I tweeted about positioning.  It led me to think about how little many people think about marketing and what it entails.  Usually, the requests that I get are either for things like newsletter help or coming up with names for products.  People tend to be surprised when I barrage them [...]
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