Description from the Social Media Week New York schedule event listing: Winning points or badges, sitting atop a leader board and getting to the next level are all actiosn that we have grown accustomed to.  Now marketers are incorporating these activities to encourage desirable behavior.  We will talk about who is winning using game mechanics and how marketers can avoid getting blasted. Speakers: Moderator: [...]

Description from the Social Media Week New York schedule event listing: In the past, media companies were just purveyors of content: they published and the audience showed up. Now, with more content competing for consumer attention, every online publisher has to also be a technologist to some extent. From the actual site design and user experience, to what stories should be published and when, to recommended [...]

Event Recap: Benjamin Palmer, the CEO of the Barbarian Group presented a keynote on humanizing business.  A corporation acting like a person is not a new phenomenon: it’s been around since the 1800’s in the United States.  However, having some of the same rights as individuals is not the same as acting human.  Now with the advent of social media, brands have a new opportunity to define themselves [...]

Description from the Social Media Week New York schedule event listing: Often labeled a fad, a buzzword or a mystery, the notion of “social” on the Web is at the heart of many misconceptions, and with good reason. The definition of the social web continues to change in fundamental ways. There is already evidence that this year will mark even more change, as people look to connect more seamlessly [...]

Description from the Social Media Week New York schedule event listing: Everyday mobile devices are becoming more indispensible in the lives of consumers and are expected to continue redefining the retail and purchase experience.  But tomorrow’s opportunity is here now, thanks to location-based services, m-commerce, mobile couponing and more. Knowing that, how can marketers create campaigns that [...]

Description from the Social Media Week New York schedule event listing: How Social Media is Challenging (and Changing) Social and Business Rules of Engagement. Speakers: Moderator: Ian Schafer, Deep Focus CEO/Founder Jonah Peretti, Founder of BuzzFeed and Huffington Post Jay Rosen, press critic, writer, and professor of journalism at New York University Danielle Sacks, award winning [...]

Description from the Social Media Week New York schedule event listing: The ecosystem between paid, owned, and earned media is rapidly evolving faster than most marketers can keep up.  75% of Facebook users polled indicated that an ad spurred them to ‘Like’ a brand (DDB Worldwide, 10/10).  What are the implications and where is it all going?  How can publishers, advertisers, and agencies adapt [...]