Jason Wellcome, Head of Digital Group SVP, Weber Shandwick Becky Wang, Digital Strategy & Insights Analytics, Saachi & Saachi Miguel Banuelos, Director of Accounts, US, Golden Geeko A social ad can be defined as an ad placed on a social network, or it can be defined as an ad with an engagement element behind it.  By adding an interactive element, the ad gains legs beyond its original intent.  [...]

Description from the Social Media Week New York schedule event listing: 2010 was the year that made the conclusion of the Digital Decade crystal clear: marketing is about the ongoing conversation, not the launch. Smart marketers today are utilizing digital to consumers on a more personal level wherever they are. Mobile and social are two emerging fields that are propelling this trend forward, as consumers [...]

The mid-afternoon session of Social Media Week New York at the Business, Media & Communications content hub at JWT opened with an interview with Dennis Crowley, CEO of Foursquare, by Austin Carr of Fast Company.  The hub was holding a capacity crowd for the interview, as they were eager to see what Crowley had to say. While Foursquare has enjoyed a lot of success, Carr noted, it’s still a young [...]

Description from the Social Media Week New York schedule event listing: Since the beginning of time, human beings have connected through stories. Over time the mediums for storytelling have changed dramatically, and in the past five years, YouTube has emerged as one of the most engaging and powerful storytelling platforms in existence. From the entertaining (Double Rainbow, JK Wedding Dance) to the [...]

Description from the Social Media Week New York schedule event listing: In the digital era where technology and access have made it so that an abundance of ideas can come from anywhere, collaboration and sharing have become crucial to the growth and survival of businesses. This panel will discuss how mass collaboration has lead to co-creation and co-consumption, what it means and how it will continue [...]

Description from the Social Media Week New York schedule event listing: John Winsor is a leading strategic marketing and product innovation thinker especially known for his work in collaboration, co-creation and crowdsourcing. Currently, he is the CEO of Victors & Spoils, the world’s first creative (ad) agency built on crowdsourcing principles. Victors & Spoils provides businesses with a [...]

Description from the Social Media Week New York schedule event listing: As social media marketing continues to evolve, we’re seeing shifts in the way brands approach the channel as well: Some are playing defense – monitoring existing customer conversations in social media, responding to some and promoting others. Other brands choose to play offense, giving employees and customers [...]