Archive : OMMA AdNets

RSS feed
OMMA Adnets – Looking Beyond Retargeting

OMMA Adnets – Looking Beyond Retargeting

While technology has made re-targeting ads easier than ever (as the Paul Knegten describes it, the practice has become low-hanging fruit), advertisers are now looking beyond this practice for new ways to get new data and to get new people into the funnel.  This may be due to duplications in data sets that are ineffective and expensive, or it may be about owning and controlling your own data.
OMMA Adnets – Data and Metrics in Advertising Networks

OMMA Adnets – Data and Metrics in Advertising Networks

After a pair of lunchtime presentations by sponsors Doubleclick and Appnexus, the conference reconvened to discuss data and metrics, two areas of high-level discussion this morning, in greater depth.  Anne Hunter, VP of Advertising Effectiveness Products at comScore discussed a report on performance metrics, noting that online advertising campaigns have long been measured by those metrics that are [...]
OMMA Adnets – Ad Networks in the Ecosystem

OMMA Adnets – Ad Networks in the Ecosystem

This morning, presenters spoke on the changes in ad networks and the effect of technology and consumers on advertising performance.  Following a coffee break, the discussion turned to brands.  How are ad networks affecting brand advertising and vice versa?
OMMA Adnets – Performance in the Ad Networks

OMMA Adnets – Performance in the Ad Networks

Following the introductory views on the demise of traditional ad networks (ad networks are dead, long live ad networks!), the discussion turned to performance.  As Steve Smith said in his introduction to the conference, it’s no longer enough to just showcase the latest technology; you have to demonstrate that you can use it well.  It’s time for a gut check.  Is it working?
OMMA Adnets – “The Targeting Machine Gets Tested”

OMMA Adnets – “The Targeting Machine Gets Tested”

I’ll be the first one to admit that while I can talk social media tools and marketing strategy all day long, advertising networks and metrics are a little further from my comfort zone.  I’m hoping to change that this week by attending and covering a couple of advertising conferences.  I’m looking to educate myself and my readers.  As usual, the blogging is almost live, that is, I’ll be writing [...]
© 2009-2011 the freedmarketer. All rights reserved.