Giles Palmer of Brandwatch reiterated the importance of determining the correct queries for your listening strategy.  Until monitoring tools can gives us feedback on which queries are relevant and irrelevant, we must understand the methods of creating appropriate queries.  He begin his discussion by describing Boolean operators for queries.  He described how Google’s search, for example, utilizes [...]

To introduce the workshops, Loic Moisand presented on finding influencers.  He advised monitoring keywords not only for your brand, but also your competitors and the industry as a whole.  From this monitoring you should be able to develop a list of influencers speaking about your topics in the space.  To further flesh out your influencer networks, you can delve into their blogs, the comments posted [...]

Following yesterday’s conference, the group reassembled this morning for a second day in a bootcamp format.  In today’s event, the material is being presented in the form of case studies and workshops in order to get a better understanding of monitoring tactics.  To compare tools, two vendors demonstrated their monitoring of the buzz around the Monitoring Social Media conference. Analyzing the [...]

Seth Grimes, Alta Plana Corp (moderator) Loic Le Meur, Seesmic Scott Spaulding, Technorati Cory Hartlen, Radian6 Giles Palmer, Brandwatch

Seth Grimes, a business analytics strategist at Alta Plana Corporation presented on the power of sentiment analysis on the web.  Like a genie, sentiment has magical powers, but we need to figure out how to release it.  He opened with three assertions: 1.       Human communications, online and offline, are inherently subjective 2.       Online facts have business value 3.       Opinion [...]

Jodee Rich, CEO of PeopleBrowsr sees social media as the impetus for the next evolution in human socialization.  PeopleBrowsr is taking “Big Data” and giving it back to “Little Brother” in what Rich calls a “reverse Orwellian” experience.  He sees analytics as a way to build instant communities in the future. Rich spoke of the speed of adoption of social media technologies and the rapid [...]

Tezza Yujuico, Co-founder and COO of Athena East presented a case study on how her group used monitoring and tracking tools to provide actionable recommendations to a client who was launching a new product.  Athena East provided daily qualitative reports as well as periodic quantitative reports on consumer reaction (and the agency’s response to issues.) Yujuico shared a process to the social media [...]