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	<title>the freedmarketer &#187; DIGIDAY:SOCIAL</title>
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	<description>an unfettered look at digital marketing and social media tools</description>
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		<title>DIGIDAY:SOCIAL – Integrating Social Media for Brands and Agencies</title>
		<link>http://www.freedmarketer.com/2010/09/digidaysocial-integrating-social-media-for-brands-and-agencies/</link>
		<comments>http://www.freedmarketer.com/2010/09/digidaysocial-integrating-social-media-for-brands-and-agencies/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 21:06:50 +0000</pubDate>
		<dc:creator>Kevin Haughwout</dc:creator>
				<category><![CDATA[DIGIDAY:SOCIAL]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[digiday]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.freedmarketer.com/?p=428</guid>
		<description><![CDATA[Panel – Breaking Social Out of the Silo The last panel of the day sought to investigate how social media activities are (and should be) implemented by brands and agencies.  One of the keys to implementing social media is to get buy-in internally.  If you cannot get support or funding, you cannot succeed in adding [...]]]></description>
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		<title>DIGIDAY:SOCIAL – Social Gaming and In-Game Advertising</title>
		<link>http://www.freedmarketer.com/2010/09/digidaysocial-social-gaming-and-in-game-advertising/</link>
		<comments>http://www.freedmarketer.com/2010/09/digidaysocial-social-gaming-and-in-game-advertising/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 20:24:23 +0000</pubDate>
		<dc:creator>Kevin Haughwout</dc:creator>
				<category><![CDATA[DIGIDAY:SOCIAL]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[digiday]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.freedmarketer.com/?p=425</guid>
		<description><![CDATA[Panel &#8211; Game On! Using Social Games to Reach Your Target Market $300 million are be spent on in-game brand advertising, and this figure is growing.  How can brands use social gaming to advertise their brand and how is the market changing? Dayna Grayson, Principal at North Bridge Venture Partners (moderator) Jessica Rovello, President &#38; [...]]]></description>
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		<title>DIGIDAY:SOCIAL – Beyond Listening</title>
		<link>http://www.freedmarketer.com/2010/09/digidaysocial-beyond-listening/</link>
		<comments>http://www.freedmarketer.com/2010/09/digidaysocial-beyond-listening/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 20:21:55 +0000</pubDate>
		<dc:creator>Kevin Haughwout</dc:creator>
				<category><![CDATA[DIGIDAY:SOCIAL]]></category>
		<category><![CDATA[digiday]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.freedmarketer.com/?p=423</guid>
		<description><![CDATA[Cracking the Code: Why Semantics is the Key to Social Media Monetization Semantics is all about understanding the meaning of content.  With all the content that is being collected, you have to understand it if you are going to monetize it. Mark Redgrave, CEO of OpenAmplify Colin Sutton, Managing Director at M80 Eric Porres, CMO [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>DIGIDAY:SOCIAL – Social Media and Social Commerce</title>
		<link>http://www.freedmarketer.com/2010/09/digidaysocial-social-media-and-social-commerce/</link>
		<comments>http://www.freedmarketer.com/2010/09/digidaysocial-social-media-and-social-commerce/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 20:20:41 +0000</pubDate>
		<dc:creator>Kevin Haughwout</dc:creator>
				<category><![CDATA[DIGIDAY:SOCIAL]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[digiday]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.freedmarketer.com/?p=421</guid>
		<description><![CDATA[Panel – Social Commerce: Can the Crowd Turn Social “Browsers” into Buyers? While virtual good sales are growing in the social media space, brands are still focused on selling their physical goods.  While it’s clear that people are buying online, how are social networks driving sales? Martin Zagorsek, Principal at Launch Collective (moderator) Kristine Shine, [...]]]></description>
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		<title>DIGIDAY:SOCIAL – Is the App the Future of Social?</title>
		<link>http://www.freedmarketer.com/2010/09/digidaysocial-is-the-app-the-future-of-social/</link>
		<comments>http://www.freedmarketer.com/2010/09/digidaysocial-is-the-app-the-future-of-social/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 16:21:28 +0000</pubDate>
		<dc:creator>Kevin Haughwout</dc:creator>
				<category><![CDATA[DIGIDAY:SOCIAL]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[digiday]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.freedmarketer.com/?p=419</guid>
		<description><![CDATA[“Possibly but not definitiely” “No, absolutely not” “I would say yes (for the foreseeable future)” Apps are a hot commodity across the mobile market and are growing in the social space.  As brands expand their presentation of branded content in the mobile space, social media marketers have to decide whether to use an app or [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>DIGIDAY:SOCIAL – Are you Listening?</title>
		<link>http://www.freedmarketer.com/2010/09/digidaysocial-are-you-listening/</link>
		<comments>http://www.freedmarketer.com/2010/09/digidaysocial-are-you-listening/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 16:19:40 +0000</pubDate>
		<dc:creator>Kevin Haughwout</dc:creator>
				<category><![CDATA[DIGIDAY:SOCIAL]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[digiday]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.freedmarketer.com/?p=417</guid>
		<description><![CDATA[Panel – Are You Listening?  Using Social Insights to Shape Your Marketing Strategy Dave Hendricks, COO of LiveIntent (moderator) Jasper Snyder, VP of Research at Converseon Lee Maicon, VP of Insight and Planning at 360i Mike Petit, CIO of OpenAmplify Baochi Nguyen, PR &#38; Social Media Manager at Boingo Wireless According to Snyder, listening in [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>DIGIDAY:SOCIAL – Social Media is Just One Big Party</title>
		<link>http://www.freedmarketer.com/2010/09/digidaysocial-%e2%80%93-social-media-is-just-one-big-party/</link>
		<comments>http://www.freedmarketer.com/2010/09/digidaysocial-%e2%80%93-social-media-is-just-one-big-party/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 14:37:31 +0000</pubDate>
		<dc:creator>Kevin Haughwout</dc:creator>
				<category><![CDATA[DIGIDAY:SOCIAL]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[digiday]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.freedmarketer.com/?p=414</guid>
		<description><![CDATA[Avi Savar, CEO of Big Fuel, likened entering a social media conversation to entering a party, and he noted that the same tactics that help someone communicate in an off-line social engagement can also be used in social media.  You have to pretend that you’re getting dressed up for a big party and follow some [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>DIGIDAY:SOCIAL – Keynotes</title>
		<link>http://www.freedmarketer.com/2010/09/digidaysocial-keynotes/</link>
		<comments>http://www.freedmarketer.com/2010/09/digidaysocial-keynotes/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 14:18:08 +0000</pubDate>
		<dc:creator>Kevin Haughwout</dc:creator>
				<category><![CDATA[DIGIDAY:SOCIAL]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[digiday]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.freedmarketer.com/?p=408</guid>
		<description><![CDATA[Morning Keynote: Open Leadership is the New Social Order Charlene Li, the founder of Altimeter Group and author of “Open Leadership” opened the DIGIDAY:SOCIAL conference with a discussion on how companies must be more open with their customers.  According to Li, open leadership is “having the confidence and humility to give up the need to [...]]]></description>
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		<slash:comments>1</slash:comments>
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