Panel – Breaking Social Out of the Silo The last panel of the day sought to investigate how social media activities are (and should be) implemented by brands and agencies.  One of the keys to implementing social media is to get buy-in internally.  If you cannot get support or funding, you cannot succeed in adding social media to your branded message.  The key is to determine how to integrate social [...]

Panel – Game On! Using Social Games to Reach Your Target Market $300 million are be spent on in-game brand advertising, and this figure is growing.  How can brands use social gaming to advertise their brand and how is the market changing? Dayna Grayson, Principal at North Bridge Venture Partners (moderator) Jessica Rovello, President & Co-founder of Arkadium Josh Glantz, VP & GM at Publishers [...]

Cracking the Code: Why Semantics is the Key to Social Media Monetization Semantics is all about understanding the meaning of content.  With all the content that is being collected, you have to understand it if you are going to monetize it. Mark Redgrave, CEO of OpenAmplify Colin Sutton, Managing Director at M80 Eric Porres, CMO of Lotame

Panel – Social Commerce: Can the Crowd Turn Social “Browsers” into Buyers? While virtual good sales are growing in the social media space, brands are still focused on selling their physical goods.  While it’s clear that people are buying online, how are social networks driving sales? Martin Zagorsek, Principal at Launch Collective (moderator) Kristine Shine, VP at PopSugar Media Matt Howland, [...]

“Possibly but not definitiely” “No, absolutely not” “I would say yes (for the foreseeable future)”

Panel – Are You Listening?  Using Social Insights to Shape Your Marketing Strategy Dave Hendricks, COO of LiveIntent (moderator) Jasper Snyder, VP of Research at Converseon Lee Maicon, VP of Insight and Planning at 360i Mike Petit, CIO of OpenAmplify Baochi Nguyen, PR & Social Media Manager at Boingo Wireless According to Snyder, listening in social media means listening to your customers (and [...]

Avi Savar, CEO of Big Fuel, likened entering a social media conversation to entering a party, and he noted that the same tactics that help someone communicate in an off-line social engagement can also be used in social media.  You have to pretend that you’re getting dressed up for a big party and follow some simple rules: Craft an opening line – Lead with people stories, not product stories.  [...]