As the conference wrapped for the day, the last several presentations looked at the future of the mobile marketplace and extensions to the mobile space.  Networking effects play a key role in growing the mobile space, and despite the hype, it’s not all about apps and mobile web sites. Key Trends in Consumer Adoption & Usage of the Mobile Internet in 2011 According to Evan Neufeld, VP of Marketing [...]

Panel – Mobile Targeting: Strategies for Reaching Teens, Moms, and More Sarah Amitay, VP and Mobile Media Director at Mobext (moderator) Mark Looi, VP of Mobile Strategies at Globys Brandon Lucas, VP and GM at BET Mobile Jen Yip, Product Marketing at Mobclix Jorey Ramer, Founder of Jumptap Ramer highlighted some of the ways that targeting customers through mobile networks is easier and more effective [...]

Lunch Keynote: Navigating the Post-Browser Universe At DIGIDAY, there’s no time for a lunch break, as the learning continues even while the attendees eat.  Eric Litman, CEO of Medialets, presented on how mobile devices are leading to new device categories, such as connected TV.

Much of the recent mobile buzz has been related to location-based services.  Just as mobile advertisers, location-based service developers have to account for a fragmented mobile market.

Just as Apple and its mobile products demand their own place in a conversation about mobile technologies, its unique product offerings and practices mean that they are sure to be a focus of a mobile advertising discussion as well. Panel – iAd vs. the Rest: The State of the Mobile Ad Units John Gaffney, Senior Editor at DIGIDAY (moderator) Tom Foran, CRO at Crisp Wireless Jami Lawrence, Associate [...]

Mobile Web: The Next Mobile Advertising Frontier Erica Chriss, VP of Strategy and Business Development at Greystripe, said that “everything old is new again,” as there is a resurgence of browsers in mobile.  Previously, carriers dominated the browser, and the mantra was that “WAP is crap.”  However, as browsers have improved, input methods for mobile devices have become easier to use, and [...]

One of the major pain points for anyone developing for or selling in the mobile space is the fragmention of the industry.  Different platforms (SMS, mobile web, apps), different devices (iPhone, Android), and a dearth of standards have created a lot of confusion as to how one can best reach mobile customers.  This problem was tackled by a panel of speakers, and a pair of speakers discussed the findings [...]