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Business Insider Social Media Analytics – Digital Fitness & How a Global Brand Can Be Local

Business Insider Social Media Analytics – Digital Fitness & How a Global Brand Can Be Local

Bonin Bough, Global Head of Digital, PepsiCo Technological evolution and adoption has reached a breakneck speed in our society over the last few years.  People are struggling with internet addiction, “digital death”, and being beaten at Jeopardy by a computer.  As society moves towards 100% digital adoption, success will be driven by not intelligence, but adaptable to change.  This is what [...]
Business Insider Social Media Analytics – Social in the Post-PC World

Business Insider Social Media Analytics – Social in the Post-PC World

Dan Frommer, Contributing Editor, Business Insider (moderator) Paul Gelbm VP, Mobile Practice Lead, Razorfish Peter Farago, Chief Marketig Officer, Flurry Eric Friedman, Director of Business Development, Foursquare Jake Levine, Managing Director of News.me & Entrepreneur in Residence at Betaworks Huge opportunities exist for social networks in mobile.  While channels like Facebook are seeing [...]
Business Insider Social Media Analytics – Move Over SEO

Business Insider Social Media Analytics – Move Over SEO

Part 1   Nicholas Carlson, Deputy Editor, Business Insider (moderator) Dina Freeman, Social Media Director, BabyCenter Jim Bankoff, CEO of SB Nation Chris Copeland, CEO of GroupM Search, Americas Social media presents an opportunity for brands to focus on content curation and customer retention.  While both SEO and social both drive traffic to sites, only the latter drives engagement.  Search [...]
Business Insider Social Media Analytics – Memes and Movies

Business Insider Social Media Analytics – Memes and Movies

Measuring Virality: What Works, When   Jonah Peretti, CEO, Buzzfeed   Peretti demonstrated a meme that Buzzfeed created, “Horsemanning” (just Google it.)  While the page had some 30,000 “seed” views, another 120,000 views came from social sharing.  While this meme started with posts based on a mysterious picture and spread to mainstream media, what could you do with a more mundane [...]
Business Insider Social Media Analytics – Business-to-Business Social Media Analytics: The Big Issues

Business Insider Social Media Analytics – Business-to-Business Social Media Analytics: The Big Issues

Ted Sapountzis, VP of Social Media Audience Marketing, SAP   We no longer talk about B2B and B2C, we now talk about people-to-people.  SAP has been building customer communities since 2003, long before social media as we understand it now existed.  They have learned three lessons in measurement:   Differentiate, but be consistent – Companies must understand the use case of the product, [...]
Business Insider Social Media Analytics – It’s the Money, Stupid: Getting Real ROI Out of Social Media

Business Insider Social Media Analytics – It’s the Money, Stupid: Getting Real ROI Out of Social Media

Adam Penenberg, Professor & Assistant Director, Business & Economic Program, NYU (moderator) Jason Goldberg, Co-founder & CEO, Fab.com Christina Warren, Entertainment Editor, Mashable Jason John, Senior Director of Marketing, Gilt Groupe Seneca Mudd, Director of Industry Imitatives, IAB Warren believes that it’s difficult to determine an ROI from social media, frankly, because the data [...]
Business Insider Social Media Analytics – Drinking from the Firehose: Which Metrics Matter Most?

Business Insider Social Media Analytics – Drinking from the Firehose: Which Metrics Matter Most?

Henry Blodget, CEO and Editor-in-Chief, Business Insider (moderator) Christopher Frank, VP of B2B and Communications Research, American Express Paul Magnone, VP of Business Development & Alliances, Opennet Telecom The question of which social media metrics matter the most was posed to the co-authors of the book “Drinking form the Firehose”.  The biggest issue in social media metrics is knowing [...]
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