As we all carry smartphone around in our pockets, we embrace technology that is local, social, and mobile.  So, what’s the opportunity that arises from being always connected?  The potential exists for deeper engagement and easier transportation of online presence into offline transactions.  Local advertisements are more effective and certainly more relevant.  Checking into location-based services [...]

Can we affect behavior with location based services?  Are we moving beyond just being location-aware towards location-driven? Local at the Bleeding Edge

I attended the series of panels on location-based services, Geo-Loco@ad:tech.  As Marc Prioleau, a Principal at Technology Growth Advisors, described in the introduction, geo-location has been “the next big thing” for several years, so the organizers are pleased that it’s being featured at ad:tech. Keynote Presentation – Dennis Crowley of Foursquare Dennis Crowley was pleased that for once [...]

Before the conference tracks began this morning, ad:tech organized a press briefing from companies including Acquisio, AdSafe, Advertise.com, Conduit, eZipIt, Google, LinkedIn, Marin Software, Netshelter, Syncapse, and Telenav.  The briefing began with a discussion on changes and additions to the ad:tech program this year, such as the ambassador program, as well as interconnections between the conference [...]

Just a quick note at the start of the day.  I’ll be covering today’s events at ad:tech at the Javits Center in NYC.  I’m currently preparing for the day in the press lounge, getting a look at how Mashable’s coverage is coming together (by looking over their writer’s shoulder as she prepares!)  I’ll be covering a press event this morning and the Geo-Loco@ad:tech [...]