As part of its mobile marketing programming, ad:tech examined how brands are leveraging the rapid growth of the tablet market to engage their customers in a new channel.  “To be sure”, the ad:tech program describes, “tablets will be a hotbed of technological innovations with cool swipes, fly-ins and other gee-whiz bells and whistles.”  This panel asks what kinds of innovations brands and [...]

As a preview to the conference’s main programming, ad:tech offered a series of presentations they called ad:tech inspire and offering examples of “creating inspiration [and] inspiring creativity”.