Archive : 10 Minute Case Studies

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10 Minute Case Study – There’s A Map For That

10 Minute Case Study – There’s A Map For That

People who follow technology even casually (you know those people; they’re the kind who follow links from Twitter and Facebook to blog posts) tend to pay attention to advertisements for cell phones and cell phone carriers.  It’s a rapidly changing market, and the attempts to one-up the competition often lead to fun commercials.  A few months ago, Verizon Wireless opted to attack AT&T [...]
10 Minute Case Study – Miracle Whip

10 Minute Case Study – Miracle Whip

Last week, I was looking over some links that my friends had posted on Facebook when I came across one titled “Miracle Whip to Colbert: We Will Own You” from Comedy Central’s Insider blog.  Miracle Whip has launched new ads portraying itself as a louder and  more exciting alternative to mayonnaise.  Stephen Colbert, on his show, took this as an affront to the good name of mayo [...]
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