Archive for October, 2010

PR+MKTG Camp East – What is Success?

PR+MKTG Camp East – What is Success?

Following the keynote, the conference broke into two groups to have a more in-depth discussion on how a company can measure success in implementing and using social media.  I was in a group moderated by Jamie Pappas, Manager for Enterprise Social Media and Strategy at EMC, Peter Blacker, the EVP for Digital Media at Telemundo Networks, and Frank Eliason, Senior VP of Social Media at Citibank.  Black [...]
PR+MKTG Camp East – Creating Alignment Between Marketing and PR

PR+MKTG Camp East – Creating Alignment Between Marketing and PR

I’m attending the PR+MKTG Camp East event today in NYC.  You can follow my tweets (as well as those of the other attendees) by following #PRMKTGCamp.  The program includes several full-group speeches as well as break-out sessions with Marketing and PR professionals.  The goal of the conference is to highlight how PR and marketing personnel overlap and work together.  Dan Greenfield, the producer [...]
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