Archive for August, 2010

DIGIDAY:APPS – Will My App Succeed or Fail?

DIGIDAY:APPS – Will My App Succeed or Fail?

Matt Goddard, CEO of R2integrated discussed a simple framework by which a brand can determine whether an app will be competitive and ultimately successful in a competitive marketplace.  Just like any other 2×2 matrix tool, R2i’s “Mobile Engagement Quadrant” doesn’t tell the whole story, but it describes necessary criteria for success. (click for a larger view of the chart)
DIGIDAY:APPS – Introduction and the App Economy

DIGIDAY:APPS – Introduction and the App Economy

Sorry for the delay in getting another blog post up, but I’m back on the marketing newsbeat.  If you want to see what’s been keeping me busy (especially if you rive in northern NJ), check out the growing Social Media Coffeehouse. Similar to how I reviewed and recapped a number of events during Internet Week, I want to share some of my reactions and comments on the events of DIGIDAY:APPS.  [...]
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