Archive for June, 2010

freedmarketer.com in the news

freedmarketer.com in the news

One of the cool things about working as a press blogger at Internet Week NY was getting to meet other press people.  One of them, Allan Hoffman, was preparing a story for NJ’s The Star Ledger (“Internet Week proves New York rivals Silicon Valley in tech savvy“), and I got a chance to give him a few comments while we both worked on our writings across the table from one another. If [...]
IWNY – How Social Media Marketing is Driving Business Results

IWNY – How Social Media Marketing is Driving Business Results

Syncapse hosted an event title How Social Media Marketing is Driving Business Results on the Friday of Internet Week NY.  The event, whose format included a panel discussion and an interview, focused on the development and monetization emerging social media trends.  Opening comments were provided by Adam Ostrow, the Editor-in-Chief of Mashable, and then the audience was introduced to a panel of speakers [...]
IWNY – Hearing a #Promise

IWNY – Hearing a #Promise

Given the opportunity to watch the #Promise forum live at Internet Week, I’ve changed my schedule around.  The event looks, if you’ll excuse the pun, very promising.  Looking over the agenda, there are speeches from companies ranging from PepsiCo (who’s sponsoring the event), Timberland, GE, MTV, and Nokia.  There’s also a special presentation by Edward Norton (who is described [...]
IWNY – Message on a Bottle: PepsiCo and Stickybits Crowdsource the UPC

IWNY – Message on a Bottle: PepsiCo and Stickybits Crowdsource the UPC

Tuesday afternoon’s Internet Week NY headquarters program closed with a presentation featuring PepsiCo and its partner in a new social media venture titled PepsiCo Presents: Unlocking the Power of the Barcode.  Representatives from the joint marketing effort discussed the pilot program in which Stickybits would use their platform to allow Pepsi consumers to scan their products’ barcodes with their [...]
IWNY – Pluggable Culture

IWNY – Pluggable Culture

Back at the Internet Week HQ, Eric Skiff from Drop.io spoke about pluggable culture and the web.  Pluggable culture, according to Eric, is technology broken down into small piece that can be easily assembled to create different items.  The best part about pluggability is that one doesn’t need a technological background to implement complex systems (much to the chagrin of a blogger with an engineering [...]
IWNY – Mobile Marketing Brand Building

IWNY – Mobile Marketing Brand Building

For the second half of my morning at the Mobile Marketing Association Mobile Marketing Forum 2010, I attended a track of presentations on “Building Your Brand Through Mobile Marketing”.  The track was moderated by Jack Philbin, co-founder of Vibes Media, who opened the session by commenting that mobile is at a crossing point: it allows a one-to-one, personal level of communication at scale. Jack [...]
IWNY – Mobile Marketing Forum Keynotes

IWNY – Mobile Marketing Forum Keynotes

For the second day of Internet Week NY, I spent my morning away from the events at the headquarters to visit the Mobile Marketing Association’s Mobile Marketing Forum 2010 at the Waldorf-Astoria.  The forum is a two day event, although I only had the chance to attend the majority of the first day.  I was surrounded by laptops and smart phones, so I expect to be able to keep up with events tomorrow [...]
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