Archive for May, 2010

SAI StartUp 2010: Dennis Crowley on Foursquare

SAI StartUp 2010: Dennis Crowley on Foursquare

Last week, I attended Silicon Alley Insider’s StartUp 2010 conference to network and see what I could learn from the entrepreneurial crowd.  Rather than do a full re-cap of the event like I did with the L2 GenerationNext Forum, I’ll focus on a few of the events of the day. After some introductory comments, the meat of the event launched with an interview with Dennis Crowley, the co-founder of [...]
L2 GenerationNext Forum – Epilogue

L2 GenerationNext Forum – Epilogue

Here’s one last note (at least for now) on the L2 GenerationNext Forum that I re-capped last week. As Justin Nassiri said in his VideoGenie demo, “nothing beat video.”  So, if you want to dive deeper than my re-cap offered, here is the FORA.tv link for video of the presentations at the GenerationNext Forum.  Enjoy the show! To give you a taste of what you missed, here’s Scott [...]
Give Your Customers an Excuse to Buy Your Product

Give Your Customers an Excuse to Buy Your Product

Don’t get me wrong, I love my DVR.  With an ever-changing schedule of evening networking opportunities each week, I’d never be able to keep up with my favorite shows without it.  However, it may be the marketing enthusiast’s worst enemy, as it makes it much too easy to miss new and interesting commercials. Last week, I had just finished writing my recap of the L2 GenerationNext Forum when I [...]
L2 GenerationNext Forum – Part 4

L2 GenerationNext Forum – Part 4

(This is the fourth and final part of my review on last week’s L2 GenerationNext Forum.  Check out the first part, second part, and third part.) Jane Buckingham, the founder of Trendera, compared Generation Y to its predecessors in her presentation on What Gen Y Wants From Your Brand.  Whereas members of Generation X found themselves going through mid-life crises a few decades too early (creating [...]
L2 GenerationNext Forum – Part 3

L2 GenerationNext Forum – Part 3

(This is the third part of my review on last week’s L2 GenerationNext Forum.  Check out the first part and second part if you haven’t already!) Cindy Gallop, the founder of If We Ran the World and Make Love Not Porn, the latter of which inspired the presentation’s topic, gave the only presentation that came with a parental advisory warning.  (Sorry Tavi!)  Her presentation’s hook was simple [...]
L2 GenerationNext Forum – Part 2

L2 GenerationNext Forum – Part 2

(This is the second part of my review on last week’s L2 GenerationNext Forum.  Check out the first part here.) Jared Cohen, a member of the U.S. State Department, spoke about how the Internet is affecting foreign policy and How Gen Y & Technology Are Changing the Course of History.  Projects like the “Text Haiti to 90999” donation drive are well-known examples of how people are now using [...]
L2 GenerationNext Forum – Part 1

L2 GenerationNext Forum – Part 1

I haven’t had a chance to make use of all the opportunities that my being part of the New York University Stern School of Business alumni network offers me, but I have done my best to take advantage of some of the marketing-related events to which I have access.  For example, later this week I’ll be attending the Silicon Alley Insider’s Startup 2010, and last Friday I attended the L2 GenerationNext [...]
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