Archive for November, 2009

10 Minute Case Study – Miracle Whip

10 Minute Case Study – Miracle Whip

Last week, I was looking over some links that my friends had posted on Facebook when I came across one titled “Miracle Whip to Colbert: We Will Own You” from Comedy Central’s Insider blog.  Miracle Whip has launched new ads portraying itself as a louder and  more exciting alternative to mayonnaise.  Stephen Colbert, on his show, took this as an affront to the good name of mayo [...]
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