Archive for September, 2009

Why Marketing is Important: STP

Why Marketing is Important: STP

Last night while Twittering about helping people out with some marketing ideas, a friend asked me what I meant when I tweeted about positioning.  It led me to think about how little many people think about marketing and what it entails.  Usually, the requests that I get are either for things like newsletter help or coming up with names for products.  People tend to be surprised when I barrage them [...]
Required reading – Part 1

Required reading – Part 1

While I was still at NYU Stern, I decided that the best way that I could supplement my business education was to use my free time to digest some classic marketing literature.  I figured it was a more productive way to spend my time on planes, for example, than working through another sudoku puzzle.  Besides, by starting while I was still in school, I could more easily transition from the constant [...]
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