ad:tech 2011 – Tablet Marketing: Innovations Beyond the Screen

ad:tech 2011 – Tablet Marketing: Innovations Beyond the Screen

As part of its mobile marketing programming, ad:tech examined how brands are leveraging the rapid growth of the tablet market to engage their customers in a new channel.  “To be sure”, the ad:tech program describes, “tablets will be a hotbed of technological innovations with cool swipes, fly-ins and other gee-whiz bells and whistles.”  This panel asks what kinds of innovations brands and [...]
ad:tech inspire

ad:tech inspire

As a preview to the conference’s main programming, ad:tech offered a series of presentations they called ad:tech inspire and offering examples of “creating inspiration [and] inspiring creativity”.
Business Insider Social Media Analytics – Digital Fitness & How a Global Brand Can Be Local

Business Insider Social Media Analytics – Digital Fitness & How a Global Brand Can Be Local

Bonin Bough, Global Head of Digital, PepsiCo Technological evolution and adoption has reached a breakneck speed in our society over the last few years.  People are struggling with internet addiction, “digital death”, and being beaten at Jeopardy by a computer.  As society moves towards 100% digital adoption, success will be driven by not intelligence, but adaptable to change.  This is what [...]
Business Insider Social Media Analytics – Social in the Post-PC World

Business Insider Social Media Analytics – Social in the Post-PC World

Dan Frommer, Contributing Editor, Business Insider (moderator) Paul Gelbm VP, Mobile Practice Lead, Razorfish Peter Farago, Chief Marketig Officer, Flurry Eric Friedman, Director of Business Development, Foursquare Jake Levine, Managing Director of News.me & Entrepreneur in Residence at Betaworks Huge opportunities exist for social networks in mobile.  While channels like Facebook are seeing [...]
Business Insider Social Media Analytics – Move Over SEO

Business Insider Social Media Analytics – Move Over SEO

Part 1   Nicholas Carlson, Deputy Editor, Business Insider (moderator) Dina Freeman, Social Media Director, BabyCenter Jim Bankoff, CEO of SB Nation Chris Copeland, CEO of GroupM Search, Americas Social media presents an opportunity for brands to focus on content curation and customer retention.  While both SEO and social both drive traffic to sites, only the latter drives engagement.  Search [...]
Business Insider Social Media Analytics – Memes and Movies

Business Insider Social Media Analytics – Memes and Movies

Measuring Virality: What Works, When   Jonah Peretti, CEO, Buzzfeed   Peretti demonstrated a meme that Buzzfeed created, “Horsemanning” (just Google it.)  While the page had some 30,000 “seed” views, another 120,000 views came from social sharing.  While this meme started with posts based on a mysterious picture and spread to mainstream media, what could you do with a more mundane [...]
Business Insider Social Media Analytics – Business-to-Business Social Media Analytics: The Big Issues

Business Insider Social Media Analytics – Business-to-Business Social Media Analytics: The Big Issues

Ted Sapountzis, VP of Social Media Audience Marketing, SAP   We no longer talk about B2B and B2C, we now talk about people-to-people.  SAP has been building customer communities since 2003, long before social media as we understand it now existed.  They have learned three lessons in measurement:   Differentiate, but be consistent – Companies must understand the use case of the product, [...]
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